Centara Hotels & Resorts is rebranding three existing spas under its new Cense by Spa Cenvaree brand, which is now being rolled out at selected properties.

Rebranding of the spas at two of the properties, Centara Hotel Hat Yai, and Away Suansawan Chiang Mai, which is part of the Centara Boutique Collection, has already been completed, while the third, at Centara Coconut Beach Resort Samui, will be completed by the end of November 2012.

Cense by Spa Cenvaree was launched earlier this year as a spa concept that focuses on essential treatments for guests who do not require full spa facilities.

Elaine Chua, group director of Spa Operations at Centara Hotels & Resorts, said: "We're very excited to be moving into the operational stage of Cense by Spa Cenvaree. We're tailoring this new value brand to specific markets, such as guests who do not have much time but still want to look and feel their best, and for those looking for affordable luxury."

Cense by Spa Cenvaree at Centara Hotel Hat Yai features seven treatment rooms, while the spa at Away Suansawan Chiang Mai, Centara Boutique Collection has six treatment rooms, a herbal steam room, Jacuzzi and sauna.

The spa at Centra Coconut Beach Samui, which has only recently come under Centara management, will feature two couples rooms, a Thai massage room and a foot massage pavilion.

All three feature the Cense by Spa Cenvaree core menu of spa treatments, which offers a selection of body massages, body scrubs and facial therapies, ranging in duration from 45 to 90 minutes, together with a choice of packages that combine treatments and which are a maximum of 120 minutes in duration.

Ms Chua added that Centara is now in the process of preparing the next three Cense by Spa Cenvaree spas, with Centara Hotel & Convention Centre Khon Kaen due to open later this year, and Centara Watergate Pavilion Hotel Bangkok and Centra Central Station Bangkok in 2013.

Centara Hotels & Resorts currently operates 38 deluxe and first-class properties in Thailand and a further 18 resorts in the Maldives, Vietnam, Bali Indonesia, Sri Lanka and Mauritius Indian Ocean.