Medical Wellness Congress
Medical Wellness Congress
Medical Wellness Congress
 
EMPLOYERS: POST A JOB
Free ezines & magazines
News Video Training Products Magazines Spa Business spa-kit Handbook What's on Advertise Subscribe
Catalogue gallery
More catalogues
Diary dates
Powered by leisurediary.com
02-04 Mar 2024
Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024
Javits Convention Center, New York, United States
20-20 Mar 2024
Virtual, United States
20-22 Mar 2024
The Salil Hotel Riverside, Bangkok, Bangkok, Thailand
21-24 Mar 2024
Fair District, Bologna, Italy
08-09 Apr 2024
St. Martins Spa & Lodge, Frauenkirchen, Austria
14-15 Apr 2024
ExCel, London, United Kingdom
23-25 Apr 2024
Phoenix Convention Center, Phoenix, United States
Emlyn Brown predicts crucial wellness travel trends for 2024
By Megan Whitby 22 Nov 2023
Social wellness experiences which foster connection and promote collective wellness are expected to become a major trend in 2024 Credit: Peninsula Hot Springs
Accor's Emlyn Brown has shared his predictions for the most important wellness trends coming down the track in 2024
Athlete-inspired wellness is already building serious momentum – something Brown expects to continue next year, alongside an increased interest in active nutrition
Optimising sleep, ageing well and mindfulness enhanced by technology are also expected to become major trends
Athlete-inspired wellness, social wellbeing and active nutrition are three of the hottest trends set to shape the wellness sector in 2024, according to Emlyn Brown, Accor’s global senior vice president of wellbeing strategy, design and development.

Brown says it’s widely acknowledged among the global hospitality industry that a fundamental societal shift has taken place over the past few years. What was once called the ‘wellness trend’ has taken root as consumers and travellers worldwide are making long-term commitments toward their health and wellbeing.

As hotels and resorts adapt to these evolving guest preferences, Brown has shared a selection of trends he anticipates will come to the fore in wellness in 2024.

Social wellbeing
Brown believes the hospitality industry will see a significant shift towards social wellbeing in 2024. He feels travellers are seeking more 'we' based activities that foster connections and promote collective wellness.

From communal wellness projects to group-based activities like social bathing, hotels will embrace this trend to offer guests a sense of community and shared wellness.

"The concept of 'we over me' is at the forefront," he said. “Younger demographics, especially, are seeking out opportunities for communal bathing experiences and water-based therapies – areas in which Accor hotels bring an expertise.”

Athlete-inspired wellness
Hotels and spa facilities are already responding to the growing demand for comprehensive sports recovery experiences and Brown believes this trend will gain even more momentum in 2024.

In his opinion, today's guests are no longer content with indulging in traditional spa treatments alone. Instead, they seek to emulate the regimens of professional athletes by incorporating cutting-edge recovery practices into their wellness routines.

Brown said: “It’s quite common for luxury guests to arrive equipped like professional athletes nowadays, with sophisticated gear and loaded with their own health data on wearable tech devices.

“They want to train, eat, nourish, hydrate, recover and rest.

“Accor is exploring innovative ways to sync and connect with these guests to create bespoke wellness experiences that integrate spa, nutrition, fitness and sleep experiences.

“Our rest, recovery and rejuvenation treatments must be on par with our guests’ highest levels of performance.”

Active nutrition
In line with the new emphasis on fitness and recovery in wellness, hotels are prioritising and focusing more on providing outstanding nutritional cuisine. Expected to boom in 2024, this shift is driven by growing awareness among guests about the importance of food sensitivities and maintaining a balanced diet.

"Nutrition is the cornerstone of wellness," stated Brown. “Diet-diverse menus are good for our guests, good for Accor and good for the planet.”

Optimising sleep for wellbeing
Sleep has been a consumer priority since the pandemic and Brown predicts the momentum behind the trend is only going to build in 2024.

“At Accor, we want to own sleep and be the best at creating sleep environments, it’s all about creating an entire wellbeing experience that will contribute to a solid night’s rest.

"Sleep is the biggest opportunity for us as a hotel company."

Now, guestrooms are being updated to address common sleep disruptors such as electromagnetic waves, unconducive bedding and noise, creating environments optimised for rest and rejuvenation.

Ageing well
With the global market for wellness tourism expected to surpass US$1 trillion in 2024 (GWI), hotels are increasingly trying to play a role in helping guests age gracefully by fusing technology with traditional wellness practices.

Services such as infrared saunas, IV therapy and technologically advanced treatments for face and body care are expected to become mainstream in 2024, along with nonsurgical aesthetic procedures, such as microneedling, lasers and oxygen jets.

“The interface of technology and spa is very exciting, creating more effective, personalised results that truly move the dial on people’s health and wellness,” adds Brown.

“The advances in medi-tech are incredible. I truly believe wellness technology will help people live better for longer – a wonderful goal to work towards.”

Mindfulness enhanced by technology
“If we can teach or remind our guests to breathe well, we’re going to make a significant impact in their lives.

“The power of breath is a concept that our hotels are eager to explore further in unique, brand-authentic ways,” said Brown.

According to Booking.com research, 'meditation and mindfulness trips are ever popular' among 44 per cent of global travellers, while 42 per cent 'are keen to go on a health hiatus that focuses on mental health, transformative health or that helps with life milestones such as menopause or pregnancy'.

Brown and Accor expect this trend to continue in 2024, as the hotel environment is natural and ideal for supporting mental health and wellbeing – providing relaxation and time to oneself.


News
1 to 12 of 8647 news stories
26 Feb 2024
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated flagship Siro resort in Dubai. Situated within the striking One Za'abeel development (also home to Kerzner’s latest One&Only Resort ), ... More
26 Feb 2024
A new three-floor Espa spa has opened in Tbilisi – the capital city of Georgia – at Marriott's new hotel, Paragraph Freedom Square, A Luxury Collection Hotel, Tbilisi. The spa is situated on the upper ... More
21 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse headset has been designed to tackle this pain point. Via seven sensors attached to a ... More
21 Feb 2024
Accor’s high-end brand Raffles Hotels & Resorts is set to land in northwestern Saudia Arabia in 2027 as part of Trojena, a brand new year-round adventure sports destination. Launching in 2026, Trojena will be a ... More
21 Feb 2024
British telecommunications company BT Group has sold its iconic BT Tower for £275 million (US$347 million, €321.3 million) to hotel management company MCR Hotels. The 620ft telecommunications building opened in 1964 and was once the ... More
20 Feb 2024
While the UK hotel sector ended 2023 on a high, new data shows this was largely driven by the luxury market with a spike in room rates and profits – according to the RSM Hotels ... More
19 Feb 2024
While strength training gives valuable muscular gains it doesn’t give the heart health benefits of aerobic exercise, according to new research from Iowa State University. The newly-released research – Aerobic, resistance, or combined exercise training ... More
19 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow UK. The business is aiming to deliver the UK’s most prestigious wellness sanctuaries by providing ... More
19 Feb 2024
St Moritz Hotel + Cowshed Spa, based in Trebetherick, Cornwall, will unveil its upgraded leisure facilities following a £2 million (€2.3 million, US$2.5 million) refurb in June 2024. The project will transform the hotel pool ... More
16 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a user’s earlobe temperature. In a study of six users, the earring outperformed a smartwatch at ... More
15 Feb 2024
Nike, is launching a one-day fitness, wellness and mindfulness festival in London next month, before taking the event around the world. Scheduled to take place on 2 March, at the Woolwich Works, the Nike Well ... More
15 Feb 2024
A new urban wellness retreat has opened in downtown Portland, Oregon, at the recently opened luxury hotel The Ritz-Carlton, Portland. Situated on the 19th floor of the 35-storey, 251-room hotel, Cloudbreak on Nineteen has been ... More
     
International SPA Association - iSPA
Spa Supply Solutions
Company Profile
TLEE Spas + Wellness
TLEE Spas + Wellness is a globally recognised spa design and consulting firm created in 2010 by [more]
 
MORE PROFILES
Featured Supplier
Espa unveils limited edition Alabastros Bergamot & Jasmine Candle
Encapsulating the essence of Espa in one beautiful, ornamental art piece, the new Espa Alabastros Bergamot & Jasmine Candle honours the senses with precious aromatherapy ingredients and natural materials. ... more
Saltability
Product news
Gharieni Group announces launch of Metawell
Gharieni Group announces launch of Metawell
Anticipation builds for 2024 Medical Wellness Congress
Anticipation builds for 2024 Medical Wellness Congress
Exhale taps Salt Chamber to create comprehensive recovery lounge in NYC
Exhale taps Salt Chamber to create comprehensive recovery lounge in NYC
Continuum Footspas introduces Infinity Glass Pedicure Bowl
Continuum Footspas introduces Infinity Glass Pedicure Bowl
Countdown begins for World Spa and Wellness 2024 London
Countdown begins for World Spa and Wellness 2024 London
Espa unveils limited edition Alabastros Bergamot & Jasmine Candle
Espa unveils limited edition Alabastros Bergamot & Jasmine Candle
Directory

 
JOBS
NEWS
VIDEO
TRAINING
PRODUCTS
MAGAZINE
 
SPA BUSINESS
SPA-KIT.NET
SPA BUSINESS HANDBOOK
SUBSCRIBE
ADVERTISE
FREE DIGITAL SUBSCRIPTIONS
CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024



Medical Wellness Congress
Medical Wellness Congress
Medical Wellness Congress
Medical Wellness Congress
News   Products   Magazine
NEWS
Emlyn Brown predicts crucial wellness travel trends for 2024
POSTED 22 Nov 2023 . BY Megan Whitby
Social wellness experiences which foster connection and promote collective wellness are expected to become a major trend in 2024 Credit: Peninsula Hot Springs
Credit: Emlyn Brown, Global Senior Vice President of Well-Being, Strategy, Design, Development, Accor
It’s quite common for luxury guests to arrive equipped like professional athletes nowadays
– Emlyn Brown
Accor's Emlyn Brown has shared his predictions for the most important wellness trends coming down the track in 2024
Athlete-inspired wellness is already building serious momentum – something Brown expects to continue next year, alongside an increased interest in active nutrition
Optimising sleep, ageing well and mindfulness enhanced by technology are also expected to become major trends
Athlete-inspired wellness, social wellbeing and active nutrition are three of the hottest trends set to shape the wellness sector in 2024, according to Emlyn Brown, Accor’s global senior vice president of wellbeing strategy, design and development.

Brown says it’s widely acknowledged among the global hospitality industry that a fundamental societal shift has taken place over the past few years. What was once called the ‘wellness trend’ has taken root as consumers and travellers worldwide are making long-term commitments toward their health and wellbeing.

As hotels and resorts adapt to these evolving guest preferences, Brown has shared a selection of trends he anticipates will come to the fore in wellness in 2024.

Social wellbeing
Brown believes the hospitality industry will see a significant shift towards social wellbeing in 2024. He feels travellers are seeking more 'we' based activities that foster connections and promote collective wellness.

From communal wellness projects to group-based activities like social bathing, hotels will embrace this trend to offer guests a sense of community and shared wellness.

"The concept of 'we over me' is at the forefront," he said. “Younger demographics, especially, are seeking out opportunities for communal bathing experiences and water-based therapies – areas in which Accor hotels bring an expertise.”

Athlete-inspired wellness
Hotels and spa facilities are already responding to the growing demand for comprehensive sports recovery experiences and Brown believes this trend will gain even more momentum in 2024.

In his opinion, today's guests are no longer content with indulging in traditional spa treatments alone. Instead, they seek to emulate the regimens of professional athletes by incorporating cutting-edge recovery practices into their wellness routines.

Brown said: “It’s quite common for luxury guests to arrive equipped like professional athletes nowadays, with sophisticated gear and loaded with their own health data on wearable tech devices.

“They want to train, eat, nourish, hydrate, recover and rest.

“Accor is exploring innovative ways to sync and connect with these guests to create bespoke wellness experiences that integrate spa, nutrition, fitness and sleep experiences.

“Our rest, recovery and rejuvenation treatments must be on par with our guests’ highest levels of performance.”

Active nutrition
In line with the new emphasis on fitness and recovery in wellness, hotels are prioritising and focusing more on providing outstanding nutritional cuisine. Expected to boom in 2024, this shift is driven by growing awareness among guests about the importance of food sensitivities and maintaining a balanced diet.

"Nutrition is the cornerstone of wellness," stated Brown. “Diet-diverse menus are good for our guests, good for Accor and good for the planet.”

Optimising sleep for wellbeing
Sleep has been a consumer priority since the pandemic and Brown predicts the momentum behind the trend is only going to build in 2024.

“At Accor, we want to own sleep and be the best at creating sleep environments, it’s all about creating an entire wellbeing experience that will contribute to a solid night’s rest.

"Sleep is the biggest opportunity for us as a hotel company."

Now, guestrooms are being updated to address common sleep disruptors such as electromagnetic waves, unconducive bedding and noise, creating environments optimised for rest and rejuvenation.

Ageing well
With the global market for wellness tourism expected to surpass US$1 trillion in 2024 (GWI), hotels are increasingly trying to play a role in helping guests age gracefully by fusing technology with traditional wellness practices.

Services such as infrared saunas, IV therapy and technologically advanced treatments for face and body care are expected to become mainstream in 2024, along with nonsurgical aesthetic procedures, such as microneedling, lasers and oxygen jets.

“The interface of technology and spa is very exciting, creating more effective, personalised results that truly move the dial on people’s health and wellness,” adds Brown.

“The advances in medi-tech are incredible. I truly believe wellness technology will help people live better for longer – a wonderful goal to work towards.”

Mindfulness enhanced by technology
“If we can teach or remind our guests to breathe well, we’re going to make a significant impact in their lives.

“The power of breath is a concept that our hotels are eager to explore further in unique, brand-authentic ways,” said Brown.

According to Booking.com research, 'meditation and mindfulness trips are ever popular' among 44 per cent of global travellers, while 42 per cent 'are keen to go on a health hiatus that focuses on mental health, transformative health or that helps with life milestones such as menopause or pregnancy'.

Brown and Accor expect this trend to continue in 2024, as the hotel environment is natural and ideal for supporting mental health and wellbeing – providing relaxation and time to oneself.
RELATED STORIES
FEATURE: Spa People: 20th anniversary issue: Emlyn Brown


Sales and marketing planning and execution will take spas to a whole other level, says Accor's global senior vice-president of wellbeing
FEATURE: Industry insights: From health to wealth


Emlyn Brown looks at how wellbeing is set to transform business – and society
MORE NEWS
Kerzner’s first Siro fitness and recovery hotel now open in Dubai
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated flagship Siro resort in Dubai.
Muse headset teaches meditation and lulls users to sleep
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse headset has been designed to tackle this pain point.
Raffles to open mountainside retreat in Neom’s Trojena project
Accor’s high-end brand Raffles Hotels & Resorts is set to land in northwestern Saudia Arabia in 2027 as part of Trojena, a brand new year-round adventure sports destination.
London’s BT Tower to become luxury hotel following £275m deal
British telecommunications company BT Group has sold its iconic BT Tower for £275 million (US$347 million, €321.3 million) to hotel management company MCR Hotels.
Luxury hotel market immune to cost of living cutbacks, reports RSM
While the UK hotel sector ended 2023 on a high, new data shows this was largely driven by the luxury market with a spike in room rates and profits – according to the RSM Hotels Tracker: Focus on Asset Classes.
As the strength training trend gathers pace, researchers highlight the benefits of keeping up the cardio
While strength training gives valuable muscular gains it doesn’t give the heart health benefits of aerobic exercise, according to new research from Iowa State University.
+ More news   
 
COMPANY PROFILES
Mindbody

Mindbody is the leading business management software for the fitness and wellness industries. [more...]
+ More profiles  
DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS