The Hyatt Place hotel brand has made its long-awaited entrance into the African market with the launch of the 152-bedroom Hyatt Place Taghazout Bay in Morocco.

Designed by Moroccan firm Karim Chakor Architecte and located just north of the coastal town of Agadir, the hotel includes the six-treatment room Asenfo Spa.

Inspired by the Berber word for relaxation, the Asenfo spa is designed with Arab-Andalusian-Berber traditions, and includes a hammam and ocean views from most of the treatment rooms. It also includes a steamroom, sauna, Jacuzzi and gym.

“We offer a collection of treatments that blend harmoniously with our natural surroundings, from the Atlas Mountains to the Atlantic Ocean,” said Atika Borel, spa manager.

“Authenticity and purity reveal themselves in treatments ranging from our Replenishing Five Flowers facial to our Signature Asenfo Spa massage, and our Hammam offers the essential care of the Moroccan culture and is a wonderful place to relax and rejuvenate.”

The spa is operated by Hyatt Place, and is using products from Cinq Mondes and Nectarome.

The resort also offers an on-site surf camp, tennis club and golf academy, as well as two outdoor pools.

“Bringing a brand into a new market is always exciting, but in particular in Africa where we are planning on doubling the number of properties on the continent over the next three years, adding four further properties to our existing four hotels,” said Peter Fulton, group president for Europe, Middle East, Africa and Southwest Asia, Hyatt.