Fitness First Middle East has reopened its iconic Dubai Media City site, which closed in 2021, as a flagship wellness destination with fitness and recovery facilities.

“This reopening is more than just a new club launch,” says Mark Buchanan, CEO of Fitness First Middle East. “It celebrates a space that has meant so much to our members and the wider fitness community, we have brought it to life again with innovation, thoughtful design and experiences centred entirely around our members.

“Returning to a place that has shaped so many journeys is always special and when it comes back stronger, fresher, and fully reimagined, the impact is unforgettable. This reopening captures the essence of Fitness First today – honoring our legacy, fostering community, embracing innovation and promoting wellbeing. It is a club built to inspire, to energise and to stand as a beacon for the future of fitness across the Middle East.”

The offering includes a dedicated Reformer Pilates Studio, an immersive cycling studio with screen technology, a boxing zone, a multi-purpose group exercise studio, fully equipped cardio and strength areas, a free weights section, a functional freestyle zone, and an outdoor training area.

Also on offer is a swimming pool, an indoor bouldering wall and an extensive class programme including Zumba, Les Mills, Fitness First’s water-based programmes and virtual workouts on demand. Fitness First’s MyCoach programme provides personalised, advanced coaching to help members maximise results.

The recovery zone features infrared saunas, cold plunge pools, compression therapy, Hyperice recovery tools, and professional sports therapy services. There is also a lounge and nutritious health bar for members to relax and connect.

To celebrate the launch, Fitness First is offering an exclusive limited-time promotion, with up to three months complimentary for new members. Media City members will also gain access to every Fitness First club across the region.

Owned and operated by Landmark Group in the Middle East and North Africa, Fitness First has 43 clubs across 34 locations in the UAE, Bahrain, Kuwait, and Qatar and has been operational in the region for more than 20 years.