Technogym has announced the appointment of Giovanni Simoni as its new UK managing director. He succeeds Steve Barton, who served as MD for the last five years.

Simoni has been based in the UK for 18 years and has experience in strategic and market development roles for tech and digitally-orientated companies.

Technogym founder and president, Nerio Alessandri, commented: “This appointment is a key part of our objective to create a new phase of development for Technogym UK, with the key aims being to enhance our support for our partners and to seize additional market-share in all segments.

“The UK is a key territory for Technogym's global business, with its iconic locations and world-leading fitness trends. Now more than ever, the opportunity for wellness has come into clear focus," said Alessandri.

“I'm delighted to be joining Technogym and am looking forward to leading the UK team to maximise our range of innovative smart equipment and digital solutions, to support partners and build on our market-leading position,” said Simoni.