GramercyOne, the company behind SpaBooker, has launched a new Facebook app which will enable businesses to sell gift certificates directly from their Facebook pages.

The app allows the creation of instant gift certificates which consumers can print, email and send viral across the world's largest social media network.

The new app will run off GramercyOne's Booker platform, which is used by more than 2,700 businesses around the globe – ranging from large hotel chains to single-location spas, fitness centres and local service businesses.

According to GramercyOne, holiday gift certificates account for more than 33 per cent of total sales across businesses that use the Booker platform during the holiday season, with sales totalling US$8.3m (6.2m euro, £5.3m) in 2010.

The company predicts that more than US$20m (14.8m euro, £12.7m) will be transacted across the Booker Platform in gift certificate and card sales this holiday season.

Daniel Lizio-Katzen, GramercyOne's COO said: "Gift certificates are crucial to the success of holiday sales for business of all sizes. At a time of year when business owners are busier than ever, our new gifting tools make it easy for them to leverage their online, mobile, and now even Facebook presence to maximize sales."

To read more on the new app, click here.