Industry veterans Kelly and Rick Maack, founders and partners at spa management company Maack Management, have launched a new online learning platform for the beauty and wellness industry.

Spa Standard, found online at www.spastandard.com, features multimedia educational content as well as opportunities for professional engagement. The site is founded on the concept of Empathetic Exchange, or peer-to-peer sharing of information and ideas, and includes articles, videos and podcasts created by industry professionals, as well as continuing education programmes.

“After more than 10 years of experience in the industry, we saw the need for reasonably priced access to continuing education and professional development, and from there Spa Standard was born,” said Kelly Maack.

“We believe that this industry of creative and generous professionals will readily share their expertise, and in that way our platform will transform traditional notions of industry learning and set a new standard for the beauty and wellness business.”

Spa Standard offers membership options for students, professionals and businesses. It also welcomes professionals to apply to become educators for the platform by contributing articles, podcasts or videos.