Healthy hotels, spa-related genomics, inclusive wellness and 'earthing' are among the top spa themes for 2013, according to the tenth annual trends forecast by global spa and wellness resource Spafinder Wellness.
Compiled by Spafinder's president Susie Ellis, the
Spafinder Wellness Trend Report also predicts that there will be a revival of authentic ayurveda and other ancient revivals, as well as an increase in men looking to have more "serious work" done at medical spas and plastic surgery offices.
The top 10 spa trends as identified by Ellis for 2013 are:
* Healthy Hotels
* The Mindfulness Massage
* Earthing (
To read more on earthing, read Spa Business Issue 3/2009, p.42)
* Spa-Genomics - telomeres and beyond (
To read more about telomeres, see Spa Business Issue 3/2011 and Spa Business Issue 1/2008).
* Authentic Ayurveda and Other Ancient Revivals
* Color Self-Expression
* Inclusive Wellness
* Label Conscious Fitness
* Men: From Barbers to 'Brotox'
* Where the Jobs Are
Ellis, who is also the chair and CEO of the Global Spa & Wellness Summit, said that when the company's first trend report was issued a decade ago, the industry was in a different era.
"A lot has happened in the world of spa and wellness these past 10 years," she said.
"We think this forecast will make it startlingly obvious just how far the industry - and consumer expectations - have evolved from pampered indulgence to personalized, functional health and wellness."
Led by Ellis and developed by company research analysts, the report is based on ongoing surveys with spa and wellness businesses and stakeholders around the globe, thousands of travel agents and hundreds of thousands of consumers.
The full 60-page report, which includes an analysis of factors influencing each trend and examples of early trend adopters, will be released on 15 January, 2013.
To read more about the
the 2013 trends, click here.
