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10-12 Sep 2026
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18-20 Sep 2026
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22-23 Sep 2026
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North Carolina ‘agrihood’ community coming to life near Asheville
By Jane Kitchen 10 Jul 2017
Olivette is set on 346 acres in the Blue Ridge mountains, and the farm-based community will focus on a connection to food, nature, neighbours and the arts
Between 300 and 350 homes are being built along the French Broad River near Asheville, North Carolina, over the next ten years, in a wellness community described as an “agrihood in the making.”

Olivette is set on 346 acres in the Blue Ridge mountains, and the farm-based community will focus on a connection to food, nature, neighbours and the arts. The community is one of many popping up worldwide that focuses on creating a place where wellness – physical, mental and social – is built into the fabric of the community.

“New models of sustainable development are needed,” says Allison Smith, director of sales for Olivette. “Humanity is truly at a crossroads that absolutely requires us to find new ways of living and interacting with the environment – and with each other – to create a more sustainable, peaceful, open and connected world.”

Olivette Farm – an on-site organic farm – purposefully preceded the residential development, and is designed to affirm the community’s commitment to re-localising food production. At peak production, the farm will feed 175 families, and the community also features edible gardens, berry and fruit orchards, honey bees, and edible landscaping as part of its ‘plough-to-pantry’ philosophy.

A large portion of the land at Olivette is preserved for hiking trails and green space, with more than 10 miles of interior hiking trails and an eight-acre community park on the French Broad River – the second oldest river in the world.

“Blue Mind” points are being developed throughout the community, to create places where people can connect with the water. Olivette features 1.5 miles of French Broad River frontage, a seven-acre riverfront beach and pavilion, and a riverside amphitheater, where residents can gather around a firepit for storytelling and music.

“Olivette is home to many beautiful river and stream overlooks, mountain views, pastures and mature forests,” says Smith. “We believe that such spaces are sacred, and should be enjoyed by the community at large.”

Stringent energy efficiency is required in all new home construction, and the community is subsidising geothermal heating and cooling for every house in the first phase, in order to reduce carbon footprint and eliminate noise pollution.

Olivette will also include a bike-sharing programme and two Little Free Libraries. In future, the community will have a primary school, and garden education is designed for all ages.

For more on wellness communities, see our coverage of communities in Asia here and in Europe here. Stay tuned to Spa Business in the coming months for more in our wellness community series.


News
1 to 12 of 9508 news stories
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
09 Jul 2026
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.  The brand says it is encouraging ... More
03 Jul 2026
Preidlhof Luxury DolceVita Resort, the destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, designed by wellness expert and consultant Patrizia Bortolin. Bortolin has been the ... More
10 Jul 2026
Anna Bjurstam – who left her role as Wellness Pioneer at Six Senses Hotels and Resorts at the end of June – has launched a new wellness, longevity and 'consciousness consultancy' called Wahayla. Bjurstam is ... More
02 Jul 2026
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club and signalling a significant evolution of its proposition. The flagship central London site, which welcomed members from 1 July, has ... More
02 Jul 2026
Peter Roth has been appointed as Corinthia’s president of hotel operations. Roth, who has more than three decades of international hospitality experience, joins Corinthia Hotels Limited (CHL), the Corinthia-branded management company for the parent real ... More
01 Jul 2026
Kai Kusatsu, an onsen ryokan property has launched in the famous Japanese hot spring destination, Kusatsu Onsen in Gunma Prefecture. Parent company Hoshino Resorts launched the resort to coincide with the 15th anniversary of the ... More
29 Jun 2026
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has passed away peacefully at the age of 91. A Kiwi icon, Mills created a fitness dynasty alongside his wife, Colleen. ... More
     
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International SPA Association - iSPA
International SPA Association - iSPA
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International SPA Association - iSPA
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