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Study: Wellness elements more important for Gen X, Millennials
By Jane Kitchen 16 Mar 2016
Ftness or yoga classes and facilities matter more significantly to younger travellers
Wellness elements – from healthy food to fitness classes to spiritual healing – are ranked as more important for travellers under age 49 (Gen X and Millennials) than for Baby Boomers (age 50 and older), according to a new study from Spafinder Wellness 365.

The results were released today in Part II of Spafinder’s State of Wellness Travel Report, based on a survey of travel agents in North America and Europe and designed to offer ongoing insight into wellness travel trends.

The most significant differences in generations are in outdoor adventure – such as hiking and surfing – as well as environmentally-friendly properties, voluntourism programmes and fitness or yoga classes and facilities, all of which matter more significantly to younger travellers.

The most desirable property types for Baby Boomers are luxury spa resorts, while for Millennials and Gen X, eco/adventure resorts and authentic yoga retreats rank much higher.

“As Millennials and Gen X become the core wellness tourism demographic, trends are emerging,” said Spafinder Wellness COO John Bevan. “Not only do younger travellers demand more wellness offerings in general, they seek more intensive, out-in-nature adventure and fitness. And a property’s ‘values,’ such as respect for the environment and whether it gives back to the local community, aren’t niche considerations – they’re more important than traditional sports like golf or tennis.”

Agents rated the importance of 16 different wellness components or programmes to their clients. Every component – from weight loss to healthy sleep programmes – ranked as ‘important’ for every age demographic, scoring at least 5.9 out of 10 points.

Agents also noted which age groups are more likely to book wellness travel; as Baby Boomers age, each year they’re increasingly being replaced by Gen X and younger. The top two age groups for wellness travel are 46-55 (which includes older Gen X clients and the very youngest Baby Boomers) and 36-45 – the heart of Gen X.

“The survey shines light on what’s ascending for the next generation in wellness travel, but also shows that Boomers still rank traditional spa resorts first,” said Bevan. “The landscape is expanding, more complex and less one-size-fits-all than ever.”


News
1 to 12 of 9501 news stories
03 Jul 2026
Preidlhof Luxury DolceVita Resort, the destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, designed by wellness expert and consultant Patrizia Bortolin. Bortolin has been the ... More
02 Jul 2026
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club and signalling a significant evolution of its proposition. The flagship central London site, which welcomed members from 1 July, has ... More
02 Jul 2026
Peter Roth has been appointed as Corinthia’s president of hotel operations. Roth, who has more than three decades of international hospitality experience, joins Corinthia Hotels Limited (CHL), the Corinthia-branded management company for the parent real ... More
01 Jul 2026
Kai Kusatsu, an onsen ryokan property has launched in the famous Japanese hot spring destination, Kusatsu Onsen in Gunma Prefecture. Parent company Hoshino Resorts launched the resort to coincide with the 15th anniversary of the ... More
29 Jun 2026
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has passed away peacefully at the age of 91. A Kiwi icon, Mills created a fitness dynasty alongside his wife, Colleen. ... More
29 Jun 2026
The annual wellness festival dedicated to wellbeing, culture, longevity and human connection, called Alma, will be hosted by Rocco Forte hotel, Verdura Resort in Sicily, Italy. The fifth edition of the event will take place ... More
07 Jul 2026
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International. Saluja will lead the commercial strategy ... More
29 Jun 2026
Capella Hotel Group has appointed Feisal Jaffer as chief development officer as the company ramps up its global expansion of both its Capella and Patina brands. Jaffer will lead the group’s global development and shape ... More
02 Jul 2026
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform. This course will be the first of three educational programmes to be launched in the next ... More
26 Jun 2026
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business. The cash ... More
26 Jun 2026
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting ... More
07 Jul 2026
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September. BBSpa is providing turnkey consultancy for the project, including design and management services. Atera’s name draws ... More
     
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