21-23 Jun 2026
Midlands (Venue TBA),
Liphook,
United Kingdom
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22-22 Jun 2026
Worldwide,
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03-05 Jul 2026
Copenhagen,
Copenhagen,
Denmark
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19-21 Jul 2026
The Global Ambassador ,
Phoenix,
United States
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22-25 Jul 2026
The Global Ambassador ,
Phoenix,
United States
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23-26 Aug 2026
The Riviera Maya Edition Kanai,
Playa del Carmen,
Mexico
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10-12 Sep 2026
MITEC Kuala Lumpur,Malaysia,
Malaysia
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18-20 Sep 2026
Sheraton Norfolk Waterside,
Norfolk,
United States
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| Study: Wellness elements more important for Gen X, Millennials |
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| By Jane Kitchen 16 Mar 2016 |
Ftness or yoga classes and facilities matter more significantly to younger travellers
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Wellness elements – from healthy food to fitness classes to spiritual healing – are ranked as more important for travellers under age 49 (Gen X and Millennials) than for Baby Boomers (age 50 and older), according to a new study from Spafinder Wellness 365.
The results were released today in Part II of Spafinder’s State of Wellness Travel Report, based on a survey of travel agents in North America and Europe and designed to offer ongoing insight into wellness travel trends.
The most significant differences in generations are in outdoor adventure – such as hiking and surfing – as well as environmentally-friendly properties, voluntourism programmes and fitness or yoga classes and facilities, all of which matter more significantly to younger travellers.
The most desirable property types for Baby Boomers are luxury spa resorts, while for Millennials and Gen X, eco/adventure resorts and authentic yoga retreats rank much higher.
“As Millennials and Gen X become the core wellness tourism demographic, trends are emerging,” said Spafinder Wellness COO John Bevan. “Not only do younger travellers demand more wellness offerings in general, they seek more intensive, out-in-nature adventure and fitness. And a property’s ‘values,’ such as respect for the environment and whether it gives back to the local community, aren’t niche considerations – they’re more important than traditional sports like golf or tennis.”
Agents rated the importance of 16 different wellness components or programmes to their clients. Every component – from weight loss to healthy sleep programmes – ranked as ‘important’ for every age demographic, scoring at least 5.9 out of 10 points.
Agents also noted which age groups are more likely to book wellness travel; as Baby Boomers age, each year they’re increasingly being replaced by Gen X and younger. The top two age groups for wellness travel are 46-55 (which includes older Gen X clients and the very youngest Baby Boomers) and 36-45 – the heart of Gen X.
“The survey shines light on what’s ascending for the next generation in wellness travel, but also shows that Boomers still rank traditional spa resorts first,” said Bevan. “The landscape is expanding, more complex and less one-size-fits-all than ever.”
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| News |
| 1 to 12 of 9478 news stories |
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12 Jun 2026
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley. This collaboration is significant as it reflects a shift by Six ... More
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10 Jun 2026
Premium London health club, KX Chelsea, is gearing up to unveil its most significant redevelopment since its launch in 2002. The club has been reimagined to create an integrated wellness model combining training, recovery and ... More
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09 Jun 2026
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary. The all-inclusive two-night Ayush ... More
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08 Jun 2026
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-powered intelligence system to help physicians deliver continuous, personalised longevity-focused care at scale. Longevitix combines years of scattered patient data into a complete ... More
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07 Jun 2026
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa. The longevity centre adds physician-guided programming to the resort, which was founded ... More
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08 Jun 2026
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and 2029. Atmantan is a retreat ... More
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11 Jun 2026
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna. Mayrlife offers holistic health ... More
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10 Jun 2026
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD). GWD ... More
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09 Jun 2026
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day (GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation experiences. Founded in 2012 by Belgin Aksoy in Turkey, GWD ... More
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05 Jun 2026
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos. The not-for-profit movement, ... More
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12 Jun 2026
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy. Founded in ... More
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03 Jun 2026
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with ... More
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| We Work Well Inc |
| In 2019 Monica Helmstetter and Lucy Hugo founded the American hosted buyer event company We Work
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