Kristin Davis, star of TVs
'Sex and the City', is to be the new face of Dead Sea mineral skin care specialist, Ahava.
She will be appearing in the company’s global advertising campaign, on the brands’ international websites, and various marketing and communication initiatives.
Dead Sea Laboratories, Ahava’s parent company in Israel, believes the partnership will establish a new era for the Ahava brand, an initiative with which Ahava UK's Pat Strutt concurs.
"I am thrilled to welcome Kristin Davis to the Ahava family and look forward to working with her in her role as the 'international face'," she said.
"Kristin epitomises the beauty, qualities, efficacy, and strengths of Ahava products. With the release of
'Sex and the City' the movie due in 2008, she will help promote and support the attributes of Ahava."