UK cosmetics manufacturer Essentially Yours has announced a tie-in with environmental group watersense.org.uk
Watersense highlights what it sees as the issues surrounding the damage being done to Britain's rivers, lakes, lochs and animals by all the chemicals being flushed down the country's drains.
Essentially Yours produces a range of products free from potentially disruptive compounds such as petrolatum, alcohol, SLS (sodium laurel sulphate), parabens, perfumes, propylene glycol, PEG (polyethylene glycol) and imidazolidinyl urea.
Also missing are any animal derived ingredients, as well as shea butter and beeswax which the company believes can block the pores and stop oxygen reaching the cells.
What are included are items such as vital oils, certified essential oils, purified water, aloe vera, multi-vitamins and plant and sea extracts, plus the assurance that the products aren't tested on animals.
The company's portfolio includes products for each of dry, oily and combination skins; eye care; hand and foot care; aromatherapy bath and hair care; plus therapeutic items for eczema.
Also available is the Mu Advanced skincare range for men; a fragrance free collection; and a line of gift sets.