They might not like to believe it but sooner or later men’s skin will show the effects of ageing or sun damage, which is why Australian male grooming specialist, VitaMan, has created i-zone Eye & Lip Reviver Gel.

Available from September in a 15ml pump-action pack, it's an all-natural product specifically developed to help minimise the appearance of fine lines and wrinkles around the eyes and lips, puffy eyes and dark circles.

Containing powerful antioxidants and anti-inflammatory ingredients such as ubiquinone, eye bright, rosehip, green tea, bilberry and vitamins E and A, the new gel is designed to be revitalising, refreshing and nourishing, hydrating dry skin without leaving it looking and feeling greasy.

i-zone Eye & Lip Reviver Gel joins a range which includes 38 retail products, 26 professional products and ten spa treatments.