Pearl Tree is celebrating 10 years of redefining beauty and wellness distribution across the GCC and the British Indian Ocean region.

Over the past decade, the company has become the trusted partner of choice for luxury spas, retailers, lifestyle outlets and e-commerce platforms, bringing some of the world’s most sought-after brands to the Middle East through their exceptional portfolio.

Pearl Tree is also part of a wider legacy. As a subsidiary of HCI, a value-driven company with more than 50 years of distribution experience, furnishing luxury hotels, palaces, malls, and restaurants.

Founded in 2015 by Soraya Jouzy, Pearl Tree was created with a mission to champion personal wellbeing and authentic self-care. In just a decade, it has grown into one of the region’s most respected luxury distributors, working with every major spa operator across the Middle East and beyond.

Reflecting on the milestone, founder Soraya Jouzy says: “We are committed to continuing to be the leading luxury distribution partner of choice for authentic self-care brands in the region, supplying luxury spa, retail, e-commerce, hotel and lifestyle outlets. Our core values are timeless and help guide us through this fast-growing and at times challenging region: personal, passionate and partnership.”

Pearl Tree has curated a portfolio spanning skincare, suncare, haircare, fragrance, wellness and lifestyle brands; supporting partners with account management, experiential training, agile logistics, and innovative expertise to meet the demands of an ever-evolving wellness industry. Key achievements include partnerships with world-class resorts and palaces, award-winning spa concepts, Forbes 5* spas, luxury retail and salons.

With an esteemed presence in world-class hotels and spas – Mandarin Oriental, Six Senses, Bvlgari, Kerzner hotels, Jumeirah Group, Four Seasons, properties across the GCC & British Indian Ocean - Pearl Tree now turns its focus to Saudi Arabia, one of the fastest-growing hubs for luxury hospitality and wellness.

As it celebrates a decade of success, stay up to date with all of Pearl Tree's exciting updates via Linkedin & pearltree.ae