Elemental Herbology has launched its latest product, the Pause and Renew Facial Serum – designed for those experiencing hormonal changes during perimenopause and menopause.
The formulation combines a blend of botanicals and innovative heat-reducing technology. The cooling, hydrating and rejuvenating serum helps to reduce the appearance of fine lines and wrinkles.
Botanical ingredientsThe serum uses alpine rose, which the brand says helps to stimulate collagen production and reduce inflammatory reactions that can cause signs of ageing. It also reduces redness and increases skin elasticity.
Hydrating hyaluronic acid is also combined with an ingredient derived from menthol, called frescolat ML, acting as a cooling agent.
The product also features acacia senegal gum (from the dried sap of the acacia tree) and avena sativa extract (from the kernel of oats) to provide anti-inflammatory relief.
Lavender, geranium, frankincense and patchouli essential oils are also found in the serum.
Traditional Chinese Medicine inspirationElemental Herbology is inspired by Traditional Chinese Medicine and its philosophy of balancing the power of five elements: wood, fire, earth, metal and water.
The Pause and Renew Facial Serum joins its product range within the ‘metal’ collection. Metal represents the processes of separation, refinement and elimination of impurities through detoxification. The dominant skin type targeted by the metal products is mature.
It is suitable for all skin types, especially sensitive, mature and menopausal skin.
TreatmentThe serum is used in the Metal Longevity Facial, a 90-minute treatment available at spas globally.
The intensive facial uses Elemental Herbology’s powerful plant-derived formulations in combination with targeted acupressure massage techniques to reduce the signs of skin ageing, such as fine lines, deeper wrinkles, loss of elasticity and lack of radiance.
The serum is used alongside a firming hydrating mask and a rose quartz roller massage.
At home useThe serum is available to buy for at-home use with a retail price of £60 (US$80, €71) for 30ml.
"With the launch of our Pause & Renew Serum, we set out to support a conversation that’s long been overlooked in skincare - how to truly nurture menopausal and perimenopausal skin,” Carolyne Beck, brand director, Elemental Herbology told
Spa Business.
“This launch is incredibly important to us, as it embodies our belief that beauty and wellness should evolve with every stage of life,” added Carolyne. “Inspired by the metal element in Traditional Chinese Medicine, the serum offers a cooling, rebalancing experience that targets the unique skin concerns that arise during hormonal shifts.
"It helps restore a youthful radiance, improve elasticity and visibly reduce signs of ageing – giving women back their confidence at a stage of life so often associated with loss of youth, radiance, and self-assurance," said Carolyne. "It can be used within spa treatments as well as for customers at home for daily enjoyment. It’s more than a product, it’s a step toward empowering women to feel confident and radiant through all transitions."
