As the spa and wellness industry emerges into a new normal in the wake of the 2020 COVID lockdown, spas will be altering many of their business practices in order to adhere to social distancing guidelines and reduce unnecessary human interaction.
Technology will play a key role in this transition and in maintaining optimal levels of customer service and experience.
Here are just a few examples of how technology will be moving to the forefront in the coming months and years.
Online and mobile booking and check in: Spa guests will want to spend as little time interacting with people as possible, meaning that online booking intake forms will become increasingly important.
Online and mobile payment: Similarly, customers will want to make payments in any remote way possible, which will mean online and from personal devices.
Reading material and entertainment: As paper items should no longer be available in waiting areas, tablets and other devices that are easily wiped down will be on hand to keep clients occupied.
Virtual retail sales: Retail sales will become a vital means of shoring up revenue lost during the lockdown and due to the fact that spas will be operating at reduced occupancy. Technology will be an important part of this in terms of marketing, online purchasing and more.
Communication: Since there will be much less face to face communication, your written and virtual communication of all kinds will be more important than ever. Both what you are communicating and how it is communicated have always mattered. Now they are paramount.
Book4Time recently conducted two webinars with some of the spa and wellness industry’s top thought leaders to learn about how they envision the future. Tune in to see what they had to say here.
Webinar 1: The changing landscape of the wellness industry amid Covid-19Webinar 2: How will spas reopen?
