English botanical skincare and spa brand Wildsmith has launched an eye cream designed to firm the skin and soften the appearance of fine lines and wrinkles.
The Active Super Eye Cream formula blends advanced peptides and bioactive ingredients, which are said to enhance collagen and elastin while hydrating the entire eye area.
The cream features agireline peptides, which have muscle-relaxant properties, to gently relax facial micro-tensions and create a smoothing effect.
Other active properties include Paracress, which creates a natural Botox-like effect by stimulating fibroblasts – the skin cells responsible for generating collagen and elastin.
Antioxidant niacinamide evens skin tone and reduces dark spots while multiple weights of hyaluronic acid provide long-lasting hydration.
The brand says the cream has been crafted for daily use, morning and evening, after cleansing and prior to moisturising. The product can be combined with Wildsmith’s Active Super Eye Serum for the best results.
The cream comes in a durable and recyclable aluminium canister. The internal plastic insert is full of product and can be replaced. Though the plastic cannot be recycled, replacing only the insert reduces waste.
The full product is priced at £120 (US$182, €154) for 15ml and the refill, also 15ml, then costs £95 (US$145, €122).
Katherine Pye, Wildsmith GM, said: “The cream delivers targeted results without compromise.”
“Clinically tested for efficacy and tolerance, this eye cream reflects our commitment to performance-led skincare,” added Pye. “We made it because our customers asked us to. Our Eye Serum is a top-five product that people come back for time and time again as it works so well to reduce dark circles. These customers wanted a solution to target fine lines and wrinkles and this is exactly what this formulation is proven to do."
