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Product news
1 to 12 of 2358 news stories
Zenoti’s top three strategies to maximise your spa’s social media presence
By Megan Whitby 09 Jun 2022
Social media is an integral part of our lives, with US adults spending 95 minutes on social media each day. For spas, social networks dominated by photos and videos – such as Facebook and Instagram – are ideal destinations to showcase your brand and picture-perfect services.

To make the most of your social media presence, use your channels to generate business, too. Encourage bookings, highlight promotions, and even offer a behind-the-scenes glance at your locations.

With a few targeted strategies, social media can be a powerful revenue driver. Here’s how to get noticed and stay top-of-mind:

1. Stand out with beautiful visuals
Photos can stop scrollers in their tracks. Consider investing in a photography course for key staff if you want a DIY approach or hire a professional photographer. Show off everything you have to offer, from serene settings to friendly faces. For spa brands with a beauty angle, use a ring light to capture a glowy new look.

2. Increase your reach
For a quick boost in your number of followers, try running a competition. Encourage guests to ‘like’ your post and tag their friends with a line such as “Tag someone you’d like to try [service] and you could win a $50 gift card!” Then, choose a winner, and create new posts (with their permission) to reinforce what they’ve won.

3. Drive social bookings
If current and prospective guests can’t book an appointment from your social media channels, you’re missing out. Add a Book Now button to social posts to give guests quick access to your online booking. When a guest spots that perfect new treatment or can’t-miss promotion, they can go from ‘I want that’ to ‘booking confirmed’ with just a few taps.

With Zenoti, the most complete software solution for spas, you can link your social media channels to your appointment book, for seamless social bookings that land directly in your spa software.

Find out more by chatting with one of Zenoti’s experts.

Product news
1 to 12 of 2358 news stories
12 Aug 2022
UK-based skincare and spa brand Temple Spa has announced the appointment of its new spa business development manager, Debra Hogan. Hogan joins the team to support the strategic growth of the Temple Spa professional spa ... More
10 Aug 2022
The powerful connection between healthy skin and body movement serves as the driving force behind i-Tech Industries' innovative full-body treatment concept, i-Boost. Based on a scientific approach to wellness and advanced technologies, i-Boost was born ... More
10 Aug 2022
Swissline has drawn on its 30 years of experience in facial skincare to develop its first body care collection. The company’s new Cell Shock Body collection is an off-shoot of its Cell Shock facial range ... More
09 Aug 2022
The craft functional beverage company Good Pharma has expanded its plant-based wellbeing-centric beverage selection with a new No Worries, Botanical, Mushroom & Jujube Seed Infusion Tea. Partnered with MGM Resorts, The Ritz Carlton Resorts, Hyatt ... More
04 Aug 2022
Premium aesthetics spa brand EverySkin wanted to offer guests a modern, digital experience across their six locations – but they were struggling to find the right tools. Looking back at their search, Bridget Healy, co-founder ... More
02 Aug 2022
Swiss spa and beauty brand Valmont has introduced the V-FIRM skincare collection and an all-new spa treatment. The range is dedicated to restoring skin’s firmness, whether that stems from the loss of tone or depletion ... More
29 Jul 2022
Expert Youth Wrinkle-Plumping Cream is the latest innovation to be unveiled by marine skincare and spa brand Phytomer. The anti-ageing product is the newest version of Phytomer’s iconic Expert Youth Cream which has been refreshed ... More
28 Jul 2022
Veronique Gabai has launched the Aroma luxury perfume therapy collection to improve wellbeing. The brand is owned and founded by well-respected luxury perfumer Veronique Gabai-Pinksy, the former CEO of Vera Wang and global brand president ... More
27 Jul 2022
Leading cloud-based spa, wellness and leisure activity management software Book4Time manages the end-to-end guest experience for international hotels, resorts, casinos, golf, and private member clubs operating in over 85 countries worldwide and is the preferred ... More
27 Jul 2022
Nature regenerates our gaze, our soul and our skin, reminding us that experiences and moments shared with those we love become even more special and unforgettable. Celebrating nature’s regenerative wonders, Comfort Zone’s new 2022 Kaleidoscope ... More
22 Jul 2022
Capturing clients’ attention can be challenging against so much competition. That’s why leading spa, wellness and leisure business management system provider Premier Software has partnered with spa booking agency, Spabreaks.com, to redirect focus to your ... More
21 Jul 2022
Devin Consulting, one of the UK’s largest independent pool and spa engineering consultancies, has appointed Colin Dougall as managing director. Having worked with the North East firm for over 20 years, Dougall steps up to ... More
     
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i-Tech Industries S.r.l.
The history of i-Tech Industries started with the revolutionary inventions of Gianfranco Tudico, who [more]
 
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Book4Time teams up with Gantner to offer spas access control solutions
Book4Time has recently announced a new partnership with hardware-based, access control company Gantner. ... more
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Comfort Zone
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PROMOTION
Zenoti’s top three strategies to maximise your spa’s social media presence
09 Jun 2022
Social media can be a powerful revenue driver... if guests can’t book an appointment from your social media channels, you’re missing out
– Sudheer Koneru
Social media is an integral part of our lives, with US adults spending 95 minutes on social media each day. For spas, social networks dominated by photos and videos – such as Facebook and Instagram – are ideal destinations to showcase your brand and picture-perfect services.

To make the most of your social media presence, use your channels to generate business, too. Encourage bookings, highlight promotions, and even offer a behind-the-scenes glance at your locations.

With a few targeted strategies, social media can be a powerful revenue driver. Here’s how to get noticed and stay top-of-mind:

1. Stand out with beautiful visuals
Photos can stop scrollers in their tracks. Consider investing in a photography course for key staff if you want a DIY approach or hire a professional photographer. Show off everything you have to offer, from serene settings to friendly faces. For spa brands with a beauty angle, use a ring light to capture a glowy new look.

2. Increase your reach
For a quick boost in your number of followers, try running a competition. Encourage guests to ‘like’ your post and tag their friends with a line such as “Tag someone you’d like to try [service] and you could win a $50 gift card!” Then, choose a winner, and create new posts (with their permission) to reinforce what they’ve won.

3. Drive social bookings
If current and prospective guests can’t book an appointment from your social media channels, you’re missing out. Add a Book Now button to social posts to give guests quick access to your online booking. When a guest spots that perfect new treatment or can’t-miss promotion, they can go from ‘I want that’ to ‘booking confirmed’ with just a few taps.

With Zenoti, the most complete software solution for spas, you can link your social media channels to your appointment book, for seamless social bookings that land directly in your spa software.

Find out more by chatting with one of Zenoti’s experts.
Zenoti
Address: Dalton Place John Dalton Street, Manchester, M2 6DS, UK
PRODUCT NEWS
Debra Hogan joins Temple Spa senior management team
UK-based skincare and spa brand Temple Spa has announced the appointment of its new spa business development manager, Debra Hogan.
Swissline branches into body care with new Cell Shock Body collection
Swissline has drawn on its 30 years of experience in facial skincare to develop its first body care collection.
Good Pharma develops plant-based beverages to optimise benefits of spa visits
Good Pharma has expanded its plant-based wellbeing-centric beverage selection with a new No Worries, Botanical, Mushroom & Jujube Seed Infusion Tea.
Valmont unveils V-FIRM range and spa ritual to restore skin’s firmness
Swiss spa and beauty brand Valmont has introduced the V-FIRM skincare collection and an all- new spa treatment.
Phytomer revamps Expert Youth Cream with all-new formula, packaging and fragrance
Expert Youth Wrinkle-Plumping Cream is the latest innovation to be unveiled by marine skincare and spa brand Phytomer.
Veronique Gabai taps neuroscientific research to create mood-enhancing Aroma collection
Veronique Gabai has launched the Aroma luxury perfume therapy collection to improve wellbeing.
Devin Consulting promotes Colin Dougall to managing director
Devin Consulting, one of the UK’s largest independent pool and spa engineering consultancies, has appointed Colin Dougall as managing director.
Daniel Thwaites and Temple Spa strike up new partnership
UK hotel collection Daniel Thwaites has refreshed spa menus at select properties thanks to a new partnership with Temple Spa.
Essence nose rings make aromatherapy available anytime, anywhere, says Michael DeLeeuw
Essence has introduced a nasal diffuser product to the spa, hospitality and healthcare markets designed to enhance wellbeing in a variety of settings.
Therabody introduces its first facial health device, the TheraFace PRO
Percussive therapy tech company Therabody has introduced the TheraFace PRO to offer the ‘ultimate portable facial health device’ for professional use in spas and by consumers at home.
G.M.Collin develops Nutritive Cream to quench dry skin
Canada-based global spa and skincare brand G.M.Collin has created a new solution to meet the needs of the driest skin types.
Clarins conducts major rebrand of myBlend range and plans to open dedicated myBlend spa in Paris
Clarins has rebooted its personalised skincare range – called myBlend – with new products, spa treatments and technology, after it launched in its first guise in 2007.
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©Cybertrek 2022

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