G.M. Collin has launched a new leave-on liquid exfoliant called Peel Toner Exfoliant, designed to deliver radiance, smoothness and hydration.

In an attempt to avoid irritation, this toner does not contain a course scrub or a grainy texture. Instead, it uses a trio of exfoliants: AHA (lactic and glycolic acids), to resurface dull skin; BHA (salicylic acid) to penetrate pores and dissolve sebum and impurities; and PHA (gluconolactone) to gently refine while drawing in moisture.

The formula also contains aloe vera, allantoin and hyaluronic acid for hydration.

G.M. Collin says exfoliation is no longer about stripping the skin, it’s about revealing radiance while respecting the skin barrier.

The no-rinse protocol is available in both retail and professional sizes. It can double as a treatment enhancement in spas and clinics as well as offering customers the opportunity to extend results at home (where it can be used daily or a few times a week).

“We wanted to create a gentle yet effective exfoliant that instantly and gradually reveals radiant, glowing skin without compromise between comfort and results,” says Myriam Sayer, G.M. Collin’s VP of marketing and operations.

“As a dermatologist-founded brand, we believe in smart formulation. Each product combines a synergy of potent ingredients that work together to obtain the most effective skincare solutions on the market, maintaining skin safety and health. Our new Peel Toner Exfoliant follows our formulation philosophy to offer clinically-proven results and a unique experience.”

She continues: “Consumers today are craving skincare that’s both effective and kind to skin. Liquid exfoliants have been trending, but many formulas leave users choosing between glow and gentleness. G.M. Collin spotted the gap and spent years perfecting a solution: a clinically-tested, multi-tasking exfoliant that delivers results you can feel and see, without irritation.”