28-30 Apr 2024
Radisson Blu Hotel,
Glasgow,
|
08-08 May 2024
Hotel Melià ,
Milano ,
Italy
|
10-12 May 2024
China Import & Export Fair Complex,
Guangzhou,
China
|
13-16 May 2024
Conrad Chia Laguna Sardinia ,
Italy
|
14 May 2024
JPMorgan Chase Headquarters,
New York City,
United States
|
18-22 May 2024
The Ravenala Attitude Hotel,
Mauritius
|
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais),
Wiesbaden,
Germany
|
30-30 May 2024
Four Seasons Hotel George V,
Paris,
France
|
|
|
|
Accor launches new hospitality brand Handwritten Collection |
|
By Megan Whitby 27 Mar 2023 |
The portfolio is expected to reach more than 250 hotels by 2030 Credit: Accor
|
Hospitality giant Accor has added a new midscale brand, The Handwritten Collection, to its global portfolio.
Accor already has over 110 Handwritten leads globally – many of which will include spa and wellness amenities – including 12 secured signings, five of which will debut throughout the first trimester of 2023.
The brand describes the new launch as an international “selection of charming bespoke hotels that offer an intimate and stylish hospitality experience”. Handwritten Collection properties opening over the next several months include: • Shanghai Hotel Shanghai Sheshan Oriental, Handwritten Collection in Shanghai, China. • Le Saint Gervais Hotel & Spa, Handwritten Collection in Saint Gervais, France. • Wonil Hotel Perth, Handwritten Collection in Perth, Australia. • Hotel Morris, Handwritten Collection in Sydney, Australia. • Le Splendid Hotel Lac d'Annecy, Handwritten Collection in Annecy, France.
Additional properties will open throughout the remainder of the year and beyond in France, Estonia and Vietnam, as well as properties in Bucharest, Romania and Spain.
The portfolio is expected to reach more than 250 hotels by 2030.
With the creation of Handwritten Collection, Accor is broadening its brand portfolio and midscale hotel offerings and will look to replicate the success it has achieved with the Group's other collection brands across other segments; MGallery Hotel Collection and Emblems Collection. "The Handwritten Collection enriches Accor’s offering in the ‘collection brands’ segment with a curated selection of hotels that exhibit charming and one-of-a-kind concepts,” said Alex Schellenberger, Accor’s chief marketing officer of premium, midscale, economy brands.
“The hotels we’ll feature are those sought out by travellers who appreciate heartwarming travel experiences and a twist on traditional hospitality, as well as by hoteliers who cherish the unique personality of their properties while desiring the benefits that come with a leading global partner.” Created for independent hoteliers The Handwritten Collection is also designed with the needs of independent hotel owners in mind. Its standards are designed to be flexible, light and easy to attain. “In 2022, Accor signed on average globally more than one hotel per day and opened nearly one hotel per day,” said Camil Yazbeck, Accor’s global chief development officer of premium, midscale and economy.
“We aim to continue this growth by anticipating the needs of our guests and aligning with the investment criteria of our partners and owners.
“Independent hotels are increasingly seeking the strength of Accor’s sales, distribution and loyalty platform to increase their revenue and assist them in optimising their costs, while retaining their own distinctive personality and offering a highly qualitative product, service and experience.
“The Handwritten Collection offers them an ideal solution, providing the option for a franchise contract and a flexible and cost-effective level of investment. We look forward to working collaboratively with owners and partners and welcoming additional hotels from around the world into this outstanding collection.”
|
|
News |
1 to 12 of 8704 news stories |
|
|
25 Apr 2024
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February. Designed to offer guests a holistic ... More
|
|
|
|
24 Apr 2024
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022. This data stems from ... More
|
|
|
|
24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new research. Researchers found that even a simple daily reminder encouraged people to move ... More
|
|
|
|
24 Apr 2024
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant Hudson Valley and founded in 1869, Mohonk is a historic Victorian ... More
|
|
|
|
23 Apr 2024
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection. Situated in the historic Higashiyama district, the 81-key hotel is ... More
|
|
|
|
23 Apr 2024
The UAE’s first-ever Dior Spa has officially launched at The Lana, Dubai – the Dorchester Collection’s debut property in the Middle East. Bathed in natural daylight on the hotel’s 29th floor, Dior Spa The Lana ... More
|
|
|
|
22 Apr 2024
The Sacred River Spa at Four Seasons Resort Bali at Sayan will reopen later this year with an all-new design plus enhanced treatments and experiences inspired by its river valley home. Nestled amid rich tropical ... More
|
|
|
|
18 Apr 2024
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion. According to the organisation's recent report – called The Global Wellness Economy: United States – the ... More
|
|
|
|
19 Apr 2024
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships. Hosted from 22-24, the event will see competitors from across the UK showcasing ... More
|
|
|
|
17 Apr 2024
Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward Remedy Place is the brainchild of Dr Jonathan ... More
|
|
|
|
16 Apr 2024
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand. Tri Vananda, envisioned as a ... More
|
|
|
|
15 Apr 2024
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse. With a picturesque beachfront setting and surrounded by verdant hills, Six Senses La Sagesse ... More
|
|
|
|
|
|