28-30 Apr 2024
Radisson Blu Hotel,
Glasgow,
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08-08 May 2024
Hotel Melià ,
Milano ,
Italy
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10-12 May 2024
China Import & Export Fair Complex,
Guangzhou,
China
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13-16 May 2024
Conrad Chia Laguna Sardinia ,
Italy
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14 May 2024
JPMorgan Chase Headquarters,
New York City,
United States
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18-22 May 2024
The Ravenala Attitude Hotel,
Mauritius
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23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais),
Wiesbaden,
Germany
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30-30 May 2024
Four Seasons Hotel George V,
Paris,
France
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The ‘Airbnb of Natural Health Experiences’: New website blends biotechnology, wellbeing |
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By Jane Kitchen 08 Feb 2016 |
Lorena Puica, founder and CEO of the new website
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A new biotechnology and wellbeing website, iamYiam.com, made its debut last week with a launch party at London’s Victoria & Albert Museum. The company has an aim to change the face of the wellness industry – and an ambitious goal of enhancing the health and wellbeing of one billion people by 2025.
“While the wellbeing industry is huge...what is holding it back is the perceived sense of intangible benefits, an esoteric feel, a missing standard of quality and a very fragmented approach to access,” said Lorena Puica, founder and CEO. The company pitches itself as the ‘Airbnb of Natural Health Experiences,’ and brings leading practitioners of natural health – such as yoga, Pilates, acupuncture and reflexology – together with consumers, helping people choose the most appropriate experiences for their needs and goals. It has launched in London, but has plans to expand internationally later this year.
Wellbeing plans and advice are tailored to clients’ needs based on genetic profiling, scientific recommendations and individual wellbeing goals.
Customers can order a genetic profiling package online to fine-tune their biometrically balanced plan and then book the recommended experiences, and will also receive a personalised nutrition plan.
The company has built an algorithm based on more than 120,000 academic research papers and genetic markers, which helps pinpoint therapists best suited to an individual, depending on their requirements – whether it’s sleeping better, reducing anxiety, lowering stress, recovering from injury or enhancing overall wellbeing.
Consumers can also watch a one-minute video from each of the hand-picked practitioners before booking an appointment.
Puica is herself a natural health advocate who was unable to treat a thyroid problem with traditional Western medicine, and was turned on to natural health therapies, including yoga, meditation, ayurvedic massage, and more.
After two years, she regulated her thyroid through natural practices, and then asked herself: “What can I do that has a positive impact on our society and our ecosystem,” she said.
Puica said she saw several challenges in the wellness industry that she’s tried to tackle: fragmentation, lack of quality standards and access.
“What (people) don’t have is time,” she said. “Time to research each of these therapies, time to determine which are the best, time to determine what are the best therapists in (their) area and what is their availability.”
IamYiam has put together a vetting practice in order to narrow the field of practitioners to only the best-in-class. In London, it narrowed down a pool of 6,000 practitioners to just 120.
“Our goal is to simplify your journey with natural health professionals,” explained Puica.
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News |
1 to 12 of 8704 news stories |
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25 Apr 2024
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February. Designed to offer guests a holistic ... More
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24 Apr 2024
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022. This data stems from ... More
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24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new research. Researchers found that even a simple daily reminder encouraged people to move ... More
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24 Apr 2024
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant Hudson Valley and founded in 1869, Mohonk is a historic Victorian ... More
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23 Apr 2024
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection. Situated in the historic Higashiyama district, the 81-key hotel is ... More
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23 Apr 2024
The UAE’s first-ever Dior Spa has officially launched at The Lana, Dubai – the Dorchester Collection’s debut property in the Middle East. Bathed in natural daylight on the hotel’s 29th floor, Dior Spa The Lana ... More
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22 Apr 2024
The Sacred River Spa at Four Seasons Resort Bali at Sayan will reopen later this year with an all-new design plus enhanced treatments and experiences inspired by its river valley home. Nestled amid rich tropical ... More
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18 Apr 2024
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion. According to the organisation's recent report – called The Global Wellness Economy: United States – the ... More
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19 Apr 2024
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships. Hosted from 22-24, the event will see competitors from across the UK showcasing ... More
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17 Apr 2024
Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward Remedy Place is the brainchild of Dr Jonathan ... More
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16 Apr 2024
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand. Tri Vananda, envisioned as a ... More
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15 Apr 2024
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse. With a picturesque beachfront setting and surrounded by verdant hills, Six Senses La Sagesse ... More
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