06-07 Jun 2024
Sataman Viilu ,
Jyväskylä,
Finland
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11-13 Jun 2024
Raffles City Convention Centre,
Singapore,
Singapore
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22-22 Jun 2024
Worldwide,
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22-24 Jun 2024
Las Vegas Convention Center,
Las Vegas,
United States
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22-24 Jun 2024
Las Vegas Convention Center,
Las Vegas,
United States
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23-25 Jun 2024
The Old Thorns Hotel & Resort,
Liphook,
United Kingdom
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08-10 Jul 2024
The Global Ambassador ,
Phoenix,
United States
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17-17 Jul 2024
Pennyhill Park ,
Bagshot,
United Kingdom
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Tesco introduces face scanning technology for targeted ads |
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By Tom Anstey 05 Nov 2013 |
The data, which will be rolled out at 450 Tesco forecourts across the UK is already installed at a network of leisure sites across the UK
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Tesco is installing face-scanning technology at its petrol stations which can target specific advertising based on facial recognition and location.
The technology, developed by Lord Alan Sugar’s digital signage company Amscreen, will use a camera to identify a customer’s gender and approximate age. Using the data, it will then screen an advert tailored to that specific demographic.
The data, which will be rolled out at 450 Tesco forecourts across the UK is already installed at a network of leisure sites across the UK. With 44 units across 44 Powerleague 5-a-side football domes, the technology reaches a weekly audience of more than 300,000 people with a sporty mind-set.
The screens, placed in reception area, capture visitors as they enter and leave the Powerleague centre, giving specific data about how long people were looking at the adverts and how many people saw the advertisement.
The move has sparked concerns from privacy campaigners about the growing use of the technology, but Amscreen chief executive Simon Sugar has said that the OptimEyes technology does not store images or recognise people, and simply “works out gender and sorts customers into one of three age brackets”.
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03 Jun 2024
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30 May 2024
Developer Rockwell Island Development Group (RIDGE) has appointed five-star, global hospitality brand Banyan Tree to manage its new luxury island retreat in Bimini in the Bahamas. Immersed in nature and surrounded by pristine beaches, Banyan ... More
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29 May 2024
Reservations are now open for Mandarin Oriental’s second London hotel, Mandarin Oriental Mayfair, set to open on 3 June. The luxury establishment will feature 50 guestrooms, 77 private residences and a luxury underground spa retreat. ... More
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28 May 2024
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28 May 2024
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24 May 2024
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24 May 2024
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23 May 2024
A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman. Designed to foster individual and collective wellbeing, the project is set to create ... More
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21 May 2024
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer. Sharon will oversee its global expansion to help grow the business’ branded residential, hospitality and club ... More
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20 May 2024
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt ... More
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17 May 2024
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan. The GWI defines wellness real estate as homes ... More
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14 May 2024
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group. With a background in therapy and fitness training, Hawco ... More
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