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Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
By Megan Whitby 23 May 2024
Inspired by the Sonoran Desert, the project is a public-private partnership between Pima County and the Erman brothers’ hospitality development company, Infinite Concepts Credit: Shutterstock/Brent Coulter
Brothers, business partners and hospitality developers Mark and Eric Erman are launching a new wellness concept called Align in Tucson, Arizona
The space will feature a bathhouse, a wellness facility, a landscape park, health-focused retail, F&B outlets and overnight accommodations.
Align aims to serve as a community hub for users of the Chuck Huckleberry Loop and a retreat space for locals and visitors, promoting human connection, creative expression and wellbeing
The project is a public-private partnership between Pima County and the Ermans' company, Infinite Concepts, with wellness programming by local firm Under a Tree
A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman.

Designed to foster individual and collective wellbeing, the project is set to create a central gathering space for users of the Chuck Huckleberry Loop, an 87.5-km circular trail used for outdoor leisure pursuits.

Fronted by the Rillito River, Align will be realised with an extensive wellness facility, a landscape park, F&B outlets, flexible retail space centred around health and wellness and overnight accommodation.

The property's wellness offering will consist of contrast bathing circuits, spa treatments, a social recovery lounge, relaxation spaces and a range of meditation and mindfulness experiences.

The Erman brothers, owners of Tucson's Ermanos Bar and Portal Cocktails, want Align to facilitate human connection, creative expression, movement and belonging. They say the space will serve as both a public welcome stop for Loop users and a retreat space for locals and visitors.

Align’s wellness concept and programming are being developed by local firm Under a Tree, helmed by Amy McDonald, who has worked on numerous global projects and locally at award-winning destination spa Miraval Resort & Spa.

McDonald said: “This city has so much to offer – especially when it comes to the beauty of its natural landscape – and it will be amazing to have a world-class wellness centre right here in the heart of Tucson.”

Currently in the planning stages, the 7-acre project is a public-private partnership between Pima County and Infinite Concepts, the Erman brothers’ hospitality development company.

Align’s wellness-focused proposal was selected through a competitive public request for proposals (RFP) to develop and steward the property, which is surrounded by creeks with sweeping mountain views.

Eric Erman said the primary aspiration for Align is “to infuse the good feelings of slow cooking, fire, drink and music from wild settings into a nourishing social environment".

“Over the years, we’ve evolved as hosts, and we continue to practice the art of wholehearted hospitality which requires genuine care and listening.”

To bring their vision to life, the Ermans have assembled a team led by New York-based design firm HelenHanCreative and San Francisco-based landscape design firm Studio O.G. + Landscape.

Tucson-based architecture firm BWS Architects – led by Robin Shambach – is supporting the design effort, along with a team of local specialists and consultants.

Shambach said: “Align is a rare opportunity for the building design to celebrate the magic of the Sonoran Desert, the ephemeral but significant role of water and the majesty of our skies.

"It will provide residents and visitors with a carefully crafted environment to compose their own awe-inspiring experience. We’re proud to be part of the team that aspires to honour our home in this way."


News
1 to 12 of 9514 news stories
16 Jul 2026
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand. Walsh ... More
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring together companies seeking investment and investors looking for opportunities across ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
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Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
09 Jul 2026
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.  The brand says it is encouraging ... More
     
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