30 May - 02 Jun 2024
Rimini Exhibition Center,
Rimini,
Italy
|
06-07 Jun 2024
Sataman Viilu ,
Jyväskylä,
Finland
|
11-13 Jun 2024
Raffles City Convention Centre,
Singapore,
Singapore
|
22-22 Jun 2024
Worldwide,
|
22-24 Jun 2024
Las Vegas Convention Center,
Las Vegas,
United States
|
22-24 Jun 2024
Las Vegas Convention Center,
Las Vegas,
United States
|
23-25 Jun 2024
The Old Thorns Hotel & Resort,
Liphook,
United Kingdom
|
08-10 Jul 2024
The Global Ambassador ,
Phoenix,
United States
|
|
|
|
Social fitness 'key to boosting revenue' – Mindbody report |
|
By Tom Walker 07 Sep 2018 |
The insight suggests that group workouts and refer-a-friend schemes are one of the best ways for fitness operators to improve retention
|
Encouraging members to take part in group exercise and make friends at the gym could be key to health clubs boosting their revenue, according to new research by Mindbody.
Data gathered by the management software company shows that 50 per cent of people who exercise regularly (at least once per week) are more motivated when they have a workout ‘buddy’, while 15 per cent of people said it was the social element of exercise that motivated them the most.
Mindbody’s Insights Report also found that more than half (58.9 per cent) of people look for a place to work out did so by recommendation of a friend.
The findings are supported by a separate study into the social benefits, which highlighted how visiting the gym for the purpose of meeting people can quickly become part of a social routine.
The In the Gym: Motives, Meanings and Moral Careers found that over the course of two years, members would arrange to gather at the gym on certain nights, often attending even if they were tired or busy, so that they could catch up with friends.
The insight suggests that group workouts and refer-a-friend schemes are one of the best ways for fitness operators to improve retention.
Friendly competition and 'gamification' aspects between members can also be used to generate footfall.
The Mindbody research shows that more than a third of people (34 per cent) 'try harder' when working out with others, making for a much more effective workout, while 57 per cent said they have more fun during their workout.
“We’ve carried out extensive research this year into the nation’s workout habits, so that we can best advise our customers on how they can adapt to achieve their business objectives," said Charlotte Newton, Mindbody's senior manager of marketing for EMEA.
"One underlying theme was that of fitness as a social activity, rather than a solo chore, which gyms and studios should absolutely be making the most of.
“Word of mouth, be that in person or via social media, is one of the most powerful tools at a business owner’s disposal, which is why using your existing customer base to its full potential (to boost acquisition and retention) is such an important part of succeeding in the fitness and wellness industry.”
|
|
News |
1 to 12 of 8725 news stories |
|
|
30 May 2024
Developer Rockwell Island Development Group (RIDGE) has appointed five-star, global hospitality brand Banyan Tree to manage its new luxury island retreat in Bimini in the Bahamas. Immersed in nature and surrounded by pristine beaches, Banyan ... More
|
|
|
|
29 May 2024
Reservations are now open for Mandarin Oriental’s second London hotel, Mandarin Oriental Mayfair, set to open on 3 June. The luxury establishment will feature 50 guestrooms, 77 private residences and a luxury underground spa retreat. ... More
|
|
|
|
28 May 2024
The Global Wellness Institute (GWI) has published the fourth edition of the Guide to Hydrothermal Spa & Wellness Development Standards The 230-page guide, developed in collaboration with the GWI Hydrothermal Initiative* members, continues to set ... More
|
|
|
|
28 May 2024
New research shows that following social media health influencers motivates young people to exercise more vigorously and eat more fruit and vegetables, but their mental health often suffers. Healthier But Not Happier? The Lifestyle Habits ... More
|
|
|
|
24 May 2024
Five-star Scottish countryside retreat Mar Hall Hotel, Golf & Spa Resort in Bishopton has lifted the curtain on its newly refurbished spa and leisure suite. Thanks to the refresh, the property’s existing eight-treatment-room spa has ... More
|
|
|
|
24 May 2024
Evian Spa, the spa and wellness brand inspired by the premium mineral water brand, has arrived in Doha, marking its inaugural Middle Eastern location and fifth global destination. The new 1,800sq m wellness facility has ... More
|
|
|
|
23 May 2024
A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman. Designed to foster individual and collective wellbeing, the project is set to create ... More
|
|
|
|
21 May 2024
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer. Sharon will oversee its global expansion to help grow the business’ branded residential, hospitality and club ... More
|
|
|
|
20 May 2024
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt ... More
|
|
|
|
17 May 2024
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan. The GWI defines wellness real estate as homes ... More
|
|
|
|
14 May 2024
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group. With a background in therapy and fitness training, Hawco ... More
|
|
|
|
10 May 2024
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa. The vision behind the refresh was to create a ... More
|
|
|
|
|
Iyashi Dome |
Iyashi Dome offers two infratherapy treatment devices – the Iyashi Dôme and the Iyashi Dôme
[more] |
|
|
|
|