28-30 Apr 2024
Radisson Blu Hotel,
Glasgow,
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08-08 May 2024
Hotel Melià ,
Milano ,
Italy
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10-12 May 2024
China Import & Export Fair Complex,
Guangzhou,
China
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13-16 May 2024
Conrad Chia Laguna Sardinia ,
Italy
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14 May 2024
JPMorgan Chase Headquarters,
New York City,
United States
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18-22 May 2024
The Ravenala Attitude Hotel,
Mauritius
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23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais),
Wiesbaden,
Germany
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30-30 May 2024
Four Seasons Hotel George V,
Paris,
France
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IHG creates Hualuxe hotel brand for Chinese consumers |
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By Kath Hudson 24 Sep 2013 |
The hotel's tea room appeals to Chinese consumers Credit: Vismedia
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Hualuxe, the first hotel brand to specifically target the Chinese consumer, now has 20 projects under construction, with the first set to open late 2014.
Hotel giant, IHG, launched the brand in August 2012, merging Chinese hospitality with its international scale systems and insights into the Chinese market.
The chain targets the Chinese consumer in such ways as focusing on Chinese etiquette and by creating spaces which reflect customs and heritage.
“Our three decades of experience in this market have given us deep consumer insight that we’ve used to create a brand where every element has been fashioned to suit the tastes and sensibilities of our Chinese guests,” says Keith Barr, chief executive officer, IHG Greater China. “This has never been done before and it’s immensely rewarding to see so many owners and business partners understand, support and sign up to our vision.”
Development is initially focussing on one, two and three tier cities in China, including Shanghai and Beijing. Going forward, major cities worldwide will be targeted so that Chinese visitors can enjoy the Hualuxe experience when travelling overseas. IHG is aiming for the brand to be in 100 cities in China over the next 15-20 years.
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News |
1 to 12 of 8704 news stories |
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25 Apr 2024
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24 Apr 2024
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24 Apr 2024
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23 Apr 2024
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23 Apr 2024
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22 Apr 2024
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18 Apr 2024
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19 Apr 2024
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17 Apr 2024
Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward Remedy Place is the brainchild of Dr Jonathan ... More
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15 Apr 2024
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Lemi Group |
Lemi Group designs and produces treatment tables, chairs and multi-functional furniture and
[more] |
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