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DLL considering rolling out ‘group napping classes’
By Tom Walker 04 May 2017
Napercise is being marketed as a 'new type of wellbeing class'
Health club operator David Lloyd Leisure (DLL) is considering rolling out a new fitness class – which consists of nothing but sleeping.

Primarily targeted at exhausted parents, the pioneering new ‘Napercise’ sessions consists of 45-minute sleep sessions which – according to DLL – have been scientifically designed to reinvigorate the mind and improve moods.

The first of its kind, DLL describes Napercise as a “new type of wellbeing class” and has been developed alongside sleep expert Kathryn Pinkham.

Upon arrival in the studio – in which the temperature will be dropped to a level that promotes calorie burning during sleep – guests will find single beds and atmospheric sounds, designed to create the perfect environment for sleeping.

DLL completed a pilot of the Napercise classes last week and, according to marketing manager, Simon Mills, the response has made the group consider making the classes a permanent fixture.

“The Napercise class was trialled at the David Lloyd Sidcup club last weekend and was a huge success”, he said.

“We received more than 100 enquiries from people wanting to take part, with both parents in need of a nap and exhausted workers in attendance.

“We’re currently considering rolling the class out to our clubs nationally and looking in to logistics as it proved so hugely popular. It seems that there are many of us who are looking to relax and catch up on some much needed sleep and what better way to get 40 winks than combining it with your trip to your local David Lloyd Club.”


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Lemi
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Jobs    News   Products   Magazine
NEWS
DLL considering rolling out ‘group napping classes’
POSTED 04 May 2017 . BY Tom Walker
Napercise is being marketed as a 'new type of wellbeing class'
Health club operator David Lloyd Leisure (DLL) is considering rolling out a new fitness class – which consists of nothing but sleeping.

Primarily targeted at exhausted parents, the pioneering new ‘Napercise’ sessions consists of 45-minute sleep sessions which – according to DLL – have been scientifically designed to reinvigorate the mind and improve moods.

The first of its kind, DLL describes Napercise as a “new type of wellbeing class” and has been developed alongside sleep expert Kathryn Pinkham.

Upon arrival in the studio – in which the temperature will be dropped to a level that promotes calorie burning during sleep – guests will find single beds and atmospheric sounds, designed to create the perfect environment for sleeping.

DLL completed a pilot of the Napercise classes last week and, according to marketing manager, Simon Mills, the response has made the group consider making the classes a permanent fixture.

“The Napercise class was trialled at the David Lloyd Sidcup club last weekend and was a huge success”, he said.

“We received more than 100 enquiries from people wanting to take part, with both parents in need of a nap and exhausted workers in attendance.

“We’re currently considering rolling the class out to our clubs nationally and looking in to logistics as it proved so hugely popular. It seems that there are many of us who are looking to relax and catch up on some much needed sleep and what better way to get 40 winks than combining it with your trip to your local David Lloyd Club.”
MORE NEWS
Bannatyne has bounced back from the pandemic
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022.
Immediate rewards can motivate people to exercise, finds new research
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
Shannon Malave appointed spa director at Mohonk Mountain House
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House.
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection.
+ More news   
 
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