08-08 May 2024
Hotel Melià ,
Milano ,
Italy
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10-12 May 2024
China Import & Export Fair Complex,
Guangzhou,
China
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13-16 May 2024
Conrad Chia Laguna Sardinia ,
Italy
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14 May 2024
JPMorgan Chase Headquarters,
New York City,
United States
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18-22 May 2024
The Ravenala Attitude Hotel,
Mauritius
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23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais),
Wiesbaden,
Germany
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30-30 May 2024
Four Seasons Hotel George V,
Paris,
France
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30 May - 02 Jun 2024
Rimini Exhibition Center,
Rimini,
Italy
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Spa Strategy helps create three-storey wellness oasis for The Phoenician |
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By Jane Kitchen 27 Jun 2018 |
The dedicated relaxation area is part of the renovation created with the help of Spa Strategy
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The Phoenician Resort in Arizona, US, has unveiled a new three-storey spa as part of a massive, multi-year resort renovation – the largest ever undertaken since the resort opened nearly thirty years ago. The new spa was created in partnership with consultants Spa Strategy, whose scope included business analysis for growth as well as design technical review services. “Arizona is one of the most competitive spa markets in North America and Scottsdale has a very high concentration of luxury spas. A challenging market to operate in, it was imperative that the new spa set the benchmark high,” said Claire Way, managing director of Spa Strategy.
“Our business analysis, combined with input from director of spa Sheryl McCormick and the resort team, created a wish list of items for the new spa that would set it apart from its competitors and drive business growth – a key reason for the renovation.” The 24-treatment-room Phoenician Spa replaces the former and original Centre for Well-Being. A significant change was the decision to create a slightly larger footprint, so that the spa could enhance the guest experience and expand key revenue areas. Changes include a larger fitness area so that membership can be offered, expanded retail space, updated luxury changing rooms, a hydrotherapy suite, a luxurious spa suite, dedicated relaxation area and a vertical expansion to add a third floor with a rooftop pool featuring views over Camelback Mountain – a key element in the redesign. “An important factor in the design process was to create a spa that is flexible,” said Way. “The rooftop pool and terrace with 360-degree views is such a space. It presents a host of opportunities to attract larger private groups and expand programming for other events. Similarly, the spa suite and adjoining treatment rooms are designed so that they can become a suite of treatment rooms for small private groups or function as individual rooms.” A 1,400sq ft retail boutique features an aromatherapy blending bar to customise spa treatments and take-home products, and also includes a grab-n-go refreshment area with healthy snacks, juices and smoothies. “We want to become the premier spa in the United States, and to earn the Forbes Five Star Award,” said director of spa Sheryl McCormick. “We also wanted to become more competitive within our local market with the addition of the rooftop pool. The new-build was a huge transformation, and our guests are loving everything.”
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News |
1 to 12 of 8709 news stories |
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07 May 2024
Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in 2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE. SHA Emirates Island at AlJurf – created by Abu Dhabi-based ... More
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03 May 2024
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project. The project, initially unveiled in 2022 by ... More
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03 May 2024
High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River. Set to open by 2026, Kempinski Saigon River – designed by Kengo Kuma & ... More
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01 May 2024
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia. Launching in 2026, Trojena is a ... More
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27 Apr 2024
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results. Owned by former BBC Dragon’s Den investor, ... More
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25 Apr 2024
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February. Designed to offer guests a holistic ... More
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24 Apr 2024
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022. This data stems from ... More
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24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new research. Researchers found that even a simple daily reminder encouraged people to move ... More
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24 Apr 2024
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant Hudson Valley and founded in 1869, Mohonk is a historic Victorian ... More
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23 Apr 2024
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection. Situated in the historic Higashiyama district, the 81-key hotel is ... More
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23 Apr 2024
The UAE’s first-ever Dior Spa has officially launched at The Lana, Dubai – the Dorchester Collection’s debut property in the Middle East. Bathed in natural daylight on the hotel’s 29th floor, Dior Spa The Lana ... More
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22 Apr 2024
The Sacred River Spa at Four Seasons Resort Bali at Sayan will reopen later this year with an all-new design plus enhanced treatments and experiences inspired by its river valley home. Nestled amid rich tropical ... More
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Comfort Zone |
Comfort Zone’s comprehensive face and body
range allows clients to experience memorable facials and
[more] |
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Book4Time unveils enhanced day and resort pass functionality
With an increasing number of luxury hotels and resorts offering day and resort passes to
drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is
thrilled to announce the launch of Day & Resort Passes on its award-winning platform. ... more
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