US wellness lifestyle brand Canyon Ranch is set to strengthen its portfolio with two new urban clubs and a brand-new destination resort in Texas.
The company has partnered with real estate investment trust VICI Properties* to secure up to US$200m (€204.6m, £178.7m) in capital to develop an Austin-based wellness resort in the Texas Hill Country, with plans to begin construction in 2023 and open to guests in 2025.
Meanwhile, the two urban properties – based in Fort Worth and Houston respectively – will be based on Canyon Ranch’s new members-only urban wellness club concept that’s been designed to help its guests lead healthier happier lives.
The brand’s existing portfolio includes resorts in Tucson, Arizona, Lenox, Massachusetts and Woodside, California. It also operates a day spa and fitness centre in Las Vegas, Nevada.
Canyon Ranch says the upcoming projects are part of its wider strategy to create a ‘comprehensive ecosystem of experiences designed to support guests with a lifetime of guidance’. Part of this also involves the recent launch of a new branded app.
“First and foremost, we exist to help people live better, longer,” said Jeff Kuster, CEO of Canyon Ranch. “Expanding access to our resorts with the Austin location is just one part of a broader Canyon Ranch strategy to engage with our guests on a lifetime journey of wellbeing.
“Plus, guests will soon be able to begin or continue their wellness experience at our new Canyon Ranch Clubs and be supported by our digital app.
“The Canyon Ranch ecosystem will surround you with insights, skills and the motivation needed to achieve true transformation. By meeting our guests where they are, Canyon Ranch can seamlessly support them no matter how or where they want to engage with us.”
Canyon Ranch Club ConceptAll Canyon Ranch resort guests begin their journey before their stay by consulting with a dedicated Wellness Guide and discussing their wellness intentions.
Based on this, the Wellness Guide selects world-class specialists, across a broad range of disciplines, who then become the guest’s personal team of advisors throughout their stay.
During their visit, guests follow a plan of services and experiences to learn and practice new behaviours while enjoying all the benefits of a premier retreat and spa.
Bringing this experience closer to home, the Canyon Ranch Clubs will offer members a local, personal team of wellness experts to help guide their everyday wellness practice.
Exclusive member offerings will include access to state-of-the-art fitness and spa facilities, an ongoing social support system, frequent and consistent coaching, progress benchmarking and more.
The Club in Fort Worth, Texas will open in late 2023 followed by
The Club in Houston, Texas , in 2024.
Canyon Ranch goes digitalHarnessing mobile technology, the new Canyon Ranch App brings additional wellness insights and guidance to guests, anytime, anywhere.
The first release of the Canyon Ranch App is already available to guests at the Tucson resort where it enables them to manage their itinerary on property, including exploring available services, classes, presentations and activities.
The app then lets them schedule their selections on their daily agenda as well as book dining reservations.
*More about VICI PropertiesVICI Properties owns a large portfolio of gaming, hospitality and entertainment destinations.
Its properties are leased to established gaming and hospitality operators, including Caesars Entertainment, Century Casinos, the Eastern Band of Cherokee Indians, Hard Rock International, JACK Entertainment LLC, MGM Resorts International, Penn Entertainment and The Venetian Las Vegas.
VICI Properties owns 43 gaming facilities and features approximately 58,700 hotel rooms and more than 450 restaurants, bars, nightclubs and sportsbooks.
The company has a growing array of investing and financing partnerships with non-gaming experiential operators, including Great Wolf Resorts, Cabot, Canyon Ranch and Chelsea Piers.
