28-30 Apr 2024
Radisson Blu Hotel,
Glasgow,
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08-08 May 2024
Hotel Melià ,
Milano ,
Italy
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10-12 May 2024
China Import & Export Fair Complex,
Guangzhou,
China
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13-16 May 2024
Conrad Chia Laguna Sardinia ,
Italy
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14 May 2024
JPMorgan Chase Headquarters,
New York City,
United States
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18-22 May 2024
The Ravenala Attitude Hotel,
Mauritius
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23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais),
Wiesbaden,
Germany
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30-30 May 2024
Four Seasons Hotel George V,
Paris,
France
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Treatwell introduces LGBTQIA+ friendly badge to signpost safe salons for inclusive treatment |
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By Megan Whitby 12 Jul 2023 |
Treatwell-affiliated salons can be accepted digitally into the scheme by signing up on Treatwell's website and committing to uphold pride values (professionalism, respect, integrity, diversity and excellence) Credit: Treatwell
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Beauty and wellness services booking platform Treatwell has launched a LGBTQIA+ friendly badge on its platform in a bid to make the beauty, spa and wellness industries more inclusive.
According to Treatwell, the sectors are struggling with inclusivity which has resulted in limited accessibility, gendered treatments and narrow beauty standards.
The company says the introduction of the badge enables communities to easily find and book salons where they can feel accepted and affirmed. The badge is awarded to salons that embrace inclusivity, welcome everyone and commit to Treatwell's pledge to pride.
The pledge can be accepted by salons digitally via Treatwell's official website where they commit to upholding pride values (professionalism, respect, integrity, diversity and excellence) with every booking.
The initiative is part of Treatwell’s new brand campaign, Treat everyone well. Recognising the importance of long-term dedication, Treatwell is also going to implement comprehensive education programmes to equip partners with the necessary tools and knowledge to enhance inclusivity.
Looking ahead, the organisation plans to expand its inclusivity efforts to address the specific needs of underrepresented groups, including factors such as accessibility, religion and ethnicity. ”The beauty industry has long been burdened by biases, but now is the time for a change,” said Giampiero Marinò, CEO at Treatwell.
“With our network of over 50,000 salons across Europe, Treatwell can play a pivotal role in driving this transformation by leveraging our collective power for good and leading the way in this transformative movement.
“We see this as a defining ‘before and after’ moment in the history of beauty, and we’re resolute in our commitment to lead this revolution, both externally and internally.”
The development of the Treat everyone well campaign was a collaborative effort that involved the entire company.
Guided by an inside-out approach, Treatwell engaged its employees, both those who are part of the LGBTQIA+ Communities and those who are not, and conducted various internal research from the outset to gain a comprehensive understanding of the needs and validate its ideas.
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News |
1 to 12 of 8704 news stories |
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25 Apr 2024
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February. Designed to offer guests a holistic ... More
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24 Apr 2024
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022. This data stems from ... More
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24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new research. Researchers found that even a simple daily reminder encouraged people to move ... More
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24 Apr 2024
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant Hudson Valley and founded in 1869, Mohonk is a historic Victorian ... More
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23 Apr 2024
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection. Situated in the historic Higashiyama district, the 81-key hotel is ... More
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23 Apr 2024
The UAE’s first-ever Dior Spa has officially launched at The Lana, Dubai – the Dorchester Collection’s debut property in the Middle East. Bathed in natural daylight on the hotel’s 29th floor, Dior Spa The Lana ... More
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22 Apr 2024
The Sacred River Spa at Four Seasons Resort Bali at Sayan will reopen later this year with an all-new design plus enhanced treatments and experiences inspired by its river valley home. Nestled amid rich tropical ... More
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18 Apr 2024
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion. According to the organisation's recent report – called The Global Wellness Economy: United States – the ... More
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19 Apr 2024
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships. Hosted from 22-24, the event will see competitors from across the UK showcasing ... More
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17 Apr 2024
Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward Remedy Place is the brainchild of Dr Jonathan ... More
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16 Apr 2024
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand. Tri Vananda, envisioned as a ... More
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15 Apr 2024
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse. With a picturesque beachfront setting and surrounded by verdant hills, Six Senses La Sagesse ... More
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Myrtha Wellness |
Myrtha Pools was founded in 1961 in Italy by the engineer Giorgio Colletto and through research and
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