28-30 Apr 2024
Radisson Blu Hotel,
Glasgow,
|
08-08 May 2024
Hotel Melià ,
Milano ,
Italy
|
10-12 May 2024
China Import & Export Fair Complex,
Guangzhou,
China
|
13-16 May 2024
Conrad Chia Laguna Sardinia ,
Italy
|
14 May 2024
JPMorgan Chase Headquarters,
New York City,
United States
|
18-22 May 2024
The Ravenala Attitude Hotel,
Mauritius
|
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais),
Wiesbaden,
Germany
|
30-30 May 2024
Four Seasons Hotel George V,
Paris,
France
|
|
|
|
Consumers find skincare industry saturated with misinformation, reveals new Simple report |
|
By Megan Whitby 04 Aug 2023 |
Eighty per cent of respondents felt the skincare industry is 'rife with misinformation' Credit: Simple
|
British highstreet skincare brand Simple has conducted a report* to gauge consumer opinions about the £3.1bn (US$4bn, €3.6bn) UK skincare industry.
Results from The Simple Truth Report showed that the people polled seem to not only be frustrated with misinformation; they’re also confused by overly complex and long-winded skincare routines.
Magali Giupponi, global brand lead, House of Naturals and Simple, says: “The skincare industry is a beautifully diverse and innovative place. But, it’s impossible to ignore the misinformation, the contradictions and the prevalence of ‘facts’ being broadcast from all corners.
“We commissioned this report because we wanted to understand how people feel about the skincare facts they're exposed to. We also wanted to know what changes they wished for.”
Main takeaways Among the top concerns mentioned, confusion emerged as a key issue, with 62 per cent of participants expressing a desire for skincare formulations and benefits to be more accessible and comprehensible.
Another significant problem is sustainability as nearly half of the participants (49 per cent) requested less overall packaging and waste.
Today’s skincare shoppers are also prioritising expertise. Simple found that 42 per cent of participants stated their preference for more science and research-backed skincare innovations.
In addition, respondents are also searching for more diversity in the industry, as 39 per cent of people polled want to see campaigns and products that are more inclusive and representative of the diverse society we live in.
Confusion with terminology Eighty-seven per cent of participants want to see positive changes within the beauty industry, namely, a shift to more straightforward claims.
Meanwhile, 79 per cent feel overwhelmed by the skincare industry, while 80 per cent of them – especially women – think it is rife with misinformation. Those with sensitive skin also appear to be particularly affected as 84 per cent of this group reported feeling confused by skincare.
Respondents also revealed that being bombarded with too much information can make them less receptive and likely to miss insights that could help shape beneficial skin habits.
The report illustrates this issue with the example of the skin barrier.
“As one of the beauty industry’s biggest buzzwords of the last couple of years, it may come as a surprise to hear that 71 per cent of people polled are either completely confused by the skin barrier or have never heard of it.
“A further 52 per cent find the topic a bit of a minefield and report seeing conflicting information about the skin barrier, while 19 per cent have no understanding of its purpose or why they should even care about it.”
Only 29 per cent of participants felt they had a reasonable understanding of the skin barrier and the importance of caring for it.
Clean beauty Clean beauty has been a hot topic in spa and beauty sectors for the past few years. However, respondents indicated that there is still confusion around the subject and that this trend may be cooling down.
The Simple Truth Report discovered that 46 per cent of participants feel confused by the topic of ‘clean beauty’ and that only 23 per cent actively seek out ‘clean’ formulations.
Furthermore, just 20 per cent of respondents seek out products with sustainable packaging while 17 per cent desire sustainable or biodegradable formulas.
Sourcing information Sixty-two per cent of 18–24-year-old participants revealed that they primarily rely on social media for skincare advice and inspiration.
In contrast, those over the age of 45 reported being more likely to rely on recommendations from friends and family, newspaper or magazine articles, or brands they trust.
Ingredient spotlight Vitamin C (51 per cent), hyaluronic acid (38 per cent) and niacinamide (28 per cent) were voted the top three most in-demand skincare ingredients.
*About the paper The Simple Truth Report was undertaken by Simple – a 63-year-old perfume- and colour-free skincare brand founded by a British chemist to soothe his children’s sensitive skin.
The paper’s research and analysis were designed by Beauty SEEN on Simple’s behalf, while fieldwork was conducted by Savanta Group among 2,003 UK skincare consumers (both men and women, aged 18+) in February 2023.
|
|
News |
1 to 12 of 8704 news stories |
|
|
25 Apr 2024
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February. Designed to offer guests a holistic ... More
|
|
|
|
24 Apr 2024
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022. This data stems from ... More
|
|
|
|
24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new research. Researchers found that even a simple daily reminder encouraged people to move ... More
|
|
|
|
24 Apr 2024
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant Hudson Valley and founded in 1869, Mohonk is a historic Victorian ... More
|
|
|
|
23 Apr 2024
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection. Situated in the historic Higashiyama district, the 81-key hotel is ... More
|
|
|
|
23 Apr 2024
The UAE’s first-ever Dior Spa has officially launched at The Lana, Dubai – the Dorchester Collection’s debut property in the Middle East. Bathed in natural daylight on the hotel’s 29th floor, Dior Spa The Lana ... More
|
|
|
|
22 Apr 2024
The Sacred River Spa at Four Seasons Resort Bali at Sayan will reopen later this year with an all-new design plus enhanced treatments and experiences inspired by its river valley home. Nestled amid rich tropical ... More
|
|
|
|
18 Apr 2024
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion. According to the organisation's recent report – called The Global Wellness Economy: United States – the ... More
|
|
|
|
19 Apr 2024
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships. Hosted from 22-24, the event will see competitors from across the UK showcasing ... More
|
|
|
|
17 Apr 2024
Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward Remedy Place is the brainchild of Dr Jonathan ... More
|
|
|
|
16 Apr 2024
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand. Tri Vananda, envisioned as a ... More
|
|
|
|
15 Apr 2024
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse. With a picturesque beachfront setting and surrounded by verdant hills, Six Senses La Sagesse ... More
|
|
|
|
|
Terres d' Afrique |
Dr Stephan Helary created the company 10 years ago. He is committed to demonstrating
the power of
[more] |
|
|
|
|