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Thermae Bath Spa becomes major tourism beacon for famous UK city
By Helen Andrews 30 Oct 2014
The YTL Hotels’ subsidiary, Bath Hotel and Spa Limited (BHSL) operates the spa
The Thermae Bath Spa is proving to be a significant driver of tourism for the ancient UK city of Bath, with nearly two thirds of visitors arriving in the region simply to experience the spa's roof-top pool and thermal waters.

A survey of visitors, carried out by South West Research Company, has revealed that the spa facility attracts an average of 260,000 visitors a year – with 61 per cent of these in town for the spa. 97 per cent of respondents also rated the spa as good or very good.

Having opened eight years ago, the spa has managed to overcome its teething problems – it launched four years late and £30m (US$48m, €38m) over budget – to now contribute £14.6m (US$24m, €18m) to the local economy each year.

There are also plans to reduce prices next year to entice even more visitors. There will be a £4 (US$6, €5) reduction for non-residents of Bath in 2015, making the price of a two-hour spa session, a towel, robe and slippers £32 (US$52, €41). Residents will receive a £7 (US$11, €9) reduction on their current rate for the same package – now priced at £24 (US$39, €30).

The Thermae Bath Spa buildings are owned by Bath & North East Somerset Council.

YTL Hotels – the hospitality division of Malaysian infrastructure conglomerate YTL Corporation – and Bath-based utility company Wessex Water obtained the operating contract for the Thermae Bath Spa earlier this year for an undisclosed fee. Former operators Thermae Development Company ensured that the management takeover safeguarded the spa’s 170 employees’ jobs and the facility’s name. Eighty per cent of the 170 staff are residents of Bath.

The YTL Hotels’ subsidiary, Bath Hotel and Spa Limited (BHSL) operates the spa, in addition to the upcoming YTL-owned Gainsborough Bath Spa Hotel, opposite the Thermae Bath Spa. The Gainsborough Bath Spa Hotel is set to open in the new year.

“The idea of reviving the [Thermae Bath Spa] in Bath was resurrected in the 1990s as a way of supporting the local economy,” Colin Skellet, chair of BHSL, told The Bath Chronicle. “Now, in its eighth year of operations, it is clear that Thermae Bath Spa has gone a long way to achieving that aim.

“We are working very closely with local businesses, suppliers and Bath & North East Somerset Council to spread the economic benefits as widely as possible,” Skellet added.


News
1 to 12 of 7161 news stories
20 Nov 2019
Industry veteran Deborah Szekely has reached out for donations to support the community of Tecate in Baja California, Mexico – the nearest settlement to wellness destination, Rancho La Puerta – following wildfires which claimed four ... More
19 Nov 2019
A multi-dimensional digital immersive spa experience, created by Luxury Escapism, has opened in Brooklyn, US. Guests can sample over 10 relaxation stations including the Fuzzidarium – an immersive room, designed to remind participants of a ... More
19 Nov 2019
CIDESCO International, the beauty education body, has announced it will open a training salon at its head office in Zurich, Switzerland in 2020. The 30sq m salon will be used predominately for training but will ... More
18 Nov 2019
Chiva-Som International Health Resort in Hua Hin, Thailand, has completed a THB800million (US$24m, €21m, £19m) renovation project, which has seen resort accommodation, facilities and public areas redesigned, after five years. The renovation has been completed ... More
19 Nov 2019
The Majestic Hotel in the historic thermal spa town Harrogate, UK, has a new £15m (US$19m, €18m) spa following an overhaul of the entire property. The hotel, which operates as a DoubleTree by Hilton, was ... More
18 Nov 2019
Rosewood Hotels and Resorts has launched its Asaya wellness destination concept in the 27-storey Rosewood Hong Kong hotel, designed by New York architect Tony Chi. The 3,716sq m space spans two floors and includes private ... More
15 Nov 2019
Biologique Recherche plans to expand its global reach as part of a "new phase for the business". The French skincare brand’s current owners and co-presidents – Pierre-Louis Delapalme, Rupert Schmid and Phillipe Allouche (son of ... More
15 Nov 2019
The celebrated Chiva-Som International Health Resort in Hua Hin, Thailand, has reopened after the most recent phase of a five-year renovation that has seen accommodation and facilities upgraded, with a new Qatar presence also announced. ... More
15 Nov 2019
The University of Derby, UK is axing its Spa Management degree as of 2022. The University is yet to confirm the reason, but the UK Spa Association (UKSPA) has attributed it to reduced demand for ... More
15 Nov 2019
Mia Kyricos, senior vice president and global head of wellbeing for Hyatt, has received a second award in as many months recognising her contributions to the field of wellness and hospitality. Kyricos was named as ... More
15 Nov 2019
Mandarin Oriental hotel group’s Silent Night programme will take place this year on the 11 December. All Mandarin Oriental spas will offer their normal treatment menu until 5.00pm, after which time there will be no ... More
14 Nov 2019
Green Spa Network (GSN) has announced its upcoming Self-care and Personal Sustainability Summit, which will take place from 1-3 December 2020, at Kripalu Center for Yoga and Health, Massachusetts, US. The workshop is designed to ... More
     
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NEWS
Thermae Bath Spa becomes major tourism beacon for famous UK city
POSTED 30 Oct 2014 . BY Helen Andrews
The Thermae Bath Spa is proving to be a significant driver of tourism for the ancient UK city of Bath, with nearly two thirds of visitors arriving in the region simply to experience the spa's roof-top pool and thermal waters.

A survey of visitors, carried out by South West Research Company, has revealed that the spa facility attracts an average of 260,000 visitors a year – with 61 per cent of these in town for the spa. 97 per cent of respondents also rated the spa as good or very good.

Having opened eight years ago, the spa has managed to overcome its teething problems – it launched four years late and £30m (US$48m, €38m) over budget – to now contribute £14.6m (US$24m, €18m) to the local economy each year.

There are also plans to reduce prices next year to entice even more visitors. There will be a £4 (US$6, €5) reduction for non-residents of Bath in 2015, making the price of a two-hour spa session, a towel, robe and slippers £32 (US$52, €41). Residents will receive a £7 (US$11, €9) reduction on their current rate for the same package – now priced at £24 (US$39, €30).

The Thermae Bath Spa buildings are owned by Bath & North East Somerset Council.

YTL Hotels – the hospitality division of Malaysian infrastructure conglomerate YTL Corporation – and Bath-based utility company Wessex Water obtained the operating contract for the Thermae Bath Spa earlier this year for an undisclosed fee. Former operators Thermae Development Company ensured that the management takeover safeguarded the spa’s 170 employees’ jobs and the facility’s name. Eighty per cent of the 170 staff are residents of Bath.

The YTL Hotels’ subsidiary, Bath Hotel and Spa Limited (BHSL) operates the spa, in addition to the upcoming YTL-owned Gainsborough Bath Spa Hotel, opposite the Thermae Bath Spa. The Gainsborough Bath Spa Hotel is set to open in the new year.

“The idea of reviving the [Thermae Bath Spa] in Bath was resurrected in the 1990s as a way of supporting the local economy,” Colin Skellet, chair of BHSL, told The Bath Chronicle. “Now, in its eighth year of operations, it is clear that Thermae Bath Spa has gone a long way to achieving that aim.

“We are working very closely with local businesses, suppliers and Bath & North East Somerset Council to spread the economic benefits as widely as possible,” Skellet added.
 


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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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