Nolcha Fashion Week: New York has announced that KROMA Makeup will be its Official Cosmetic Sponsor for September 2011.

The award winning fashion event, held simultaneously with New York Fashion Week, is a platform for showcasing top-tier independent designers from around the world.

Celebrity makeup artist and KROMA Makeup founder, Lee Tillett, will lead the makeup team for all of the runway shows, creating exciting looks using inspiration from the designers who will be debuting collections.

Tillett said: "We are proud to be a part of Nolcha Fashion Week and look forward to collaborating with all of the innovative thinkers and designers that will be featured there.

"It is exciting to share our natural products that are long lasting, provide excellent coverage, and can cater to all ethnicities."

Arthur Mandel, Nolcha President, commented: "We feel that Nolcha Fashion Week is the perfect vehicle to launch KROMA Makeup's newest creation and we are looking forward to seeing what the fan reaction is to it.

"Together we are forming a contest to let the fans name the latest creation for a chance to win a VIP pass to the event!"

Established in 2004, KROMA Makeup is hand made in Orlando, Florida, US using Certified USDA Organic and botanical compounds. The company debuted refillable packaging in the same year, an innovation that has allowed thousands of pounds of plastic to be recycled annually.

Clients range from post operative cancer patients to runway models, showing rare versatility for a makeup line featuring more than 280 shades.