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Product news
1 to 12 of 3145 news stories
Amra launches new SPF50+ Serum and announces spa partnerships in Maldives
By Megan Whitby 04 Jun 2024
The serum is claimed to have a lightweight formula that not only protects the skin from the sun's rays but also keeps it hydrated and plump throughout the day Credit: Amra Skincare
Amra has announced the launch of its latest sun protection product; SPF50+ Serum.

"This serum is more than just a sunscreen; it’s a protective and hydrating masterpiece," said Olivia Hatton, COO at Amra.

"We’ve formulated this product to offer superior sun protection without compromising the luxurious feel our customers expect. It’s an essential addition to our skincare lineup, perfectly complementing our exclusive range of moisturisers."

Hatton says the key benefits of Amra’s latest serum include superior sun protection and hydration, a lightweight formula with no white cast and the capacity to enhance the effects of existing Amra moisturisers.

In other news, Amra has also announced an exclusive partnership with Anantara Dhigu Maldives Resort and Naladhu Private Island.

This collaboration introduces three of Amra’s signature facials, including one for men, featuring the brand’s premium Pearl and Green Caviar collections.

"We’re elated to bring Amra’s luxurious skincare rituals to these serene environments," said Sue Jones, CEO and founder of Amra.

"Our bespoke treatments integrate seamlessly with the natural beauty of the Maldives, offering guests an extraordinary experience that revitalises both skin and soul."


Product news
1 to 12 of 3145 news stories
15 Jun 2026
Pharmos Natur has launched a Night Elixir and Night Cream to be used in its latest therapy, the Lunar Skin Ritual. The brand’s new formulations use lipophilic botanical actives that are said to have healing ... More
10 Jun 2026
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid that opens upwards like a shell. The device contains a chair that can be upright or fully reclined, within an ... More
11 Jun 2026
Sun protection is no longer just about shielding the skin, it's about enhancing it. Comfort Zone has introduced Hydramemory Hybrid Glow SPF 30, an innovative daily protector that combines advanced UV defence with skincare benefits. ... More
05 Jun 2026
Consumer desire for overall wellbeing is driving demand for Impulse, a multisensory bed by Rebalance Tech, according to distributor Spa Vision. Originally developed to help elite athletes recover, the device is now being snapped up ... More
08 Jun 2026
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat, crafted for athletes and functional fitness practitioners who move between yoga and fitness training. An evolution of the company’s PRO ... More
01 Jun 2026
Organic seaweed spa brand Voya has developed a lightweight scalp serum called Resurge Hair and Scalp Elixir. The product is designed to target signs of hair ageing using a formula that includes proprietary plant cell ... More
05 Jun 2026
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres of water to support the body evenly in a zero-gravity-like experience. The temperature of the bed can be set to ... More
03 Jun 2026
Microbiome-focused Esse Skincare has upgraded its Probiotic Serum formula with a fourth live probiotic species.  The new species, Bacillus coagulans, is said to enhance the formula’s ability to improve hydration, strengthen skin barrier function and ... More
31 May 2026
Modern apothecary skincare brand Sweet Bee Organics has entered the spa market with its first treatment at the hotel and members’ club The Ned London, in the UK. Sweet Bee Organics’ products are handcrafted in ... More
01 Jun 2026
Templespa* has developed a memory gel serum called Glass Act that is designed to cool, comfort and revive the delicate skin found around the eyes. Formulated to have a firming and lifting effect, the gel ... More
29 May 2026
Nutri-cosmeceutical beauty brand OSKIA has unveiled an eye cream called Midnight Eye Q, which has been designed to regenerate the delicate skin in alignment with the body’s circadian rhythm. The new formula is said to ... More
20 May 2026
Europe-wide distributor of non-invasive aesthetic technologies, Landsberg First Class Aesthetic, launches EXO Regentron Eyecontour device by Thermoceutical. In order to address the treatment of the periorbital eye region, which is characterised as particularly thin, sensitive ... More
     
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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
News   Products   Magazine
PRODUCT NEWS
Amra launches new SPF50+ Serum and announces spa partnerships in Maldives
04 Jun 2024 . BY Megan Whitby
The serum is claimed to have a lightweight formula that not only protects the skin from the sun's rays but also keeps it hydrated and plump throughout the day / Amra Skincare

Photo: Amra Skincare
We’ve formulated this product to offer superior sun protection without compromising the luxurious feel our customers expect
– Olivia Hatton
Amra has announced the launch of its latest sun protection product; SPF50+ Serum.

"This serum is more than just a sunscreen; it’s a protective and hydrating masterpiece," said Olivia Hatton, COO at Amra.

"We’ve formulated this product to offer superior sun protection without compromising the luxurious feel our customers expect. It’s an essential addition to our skincare lineup, perfectly complementing our exclusive range of moisturisers."

Hatton says the key benefits of Amra’s latest serum include superior sun protection and hydration, a lightweight formula with no white cast and the capacity to enhance the effects of existing Amra moisturisers.

In other news, Amra has also announced an exclusive partnership with Anantara Dhigu Maldives Resort and Naladhu Private Island.

This collaboration introduces three of Amra’s signature facials, including one for men, featuring the brand’s premium Pearl and Green Caviar collections.

"We’re elated to bring Amra’s luxurious skincare rituals to these serene environments," said Sue Jones, CEO and founder of Amra.

"Our bespoke treatments integrate seamlessly with the natural beauty of the Maldives, offering guests an extraordinary experience that revitalises both skin and soul."





/ Credit: Amra Skincare
PRODUCT NEWS
Pharmos Natur launches Lunar Skin Ritual using products designed to work at night
Pharmos Natur has launched a Night Elixir and Night Cream to be used in its latest therapy, the Lunar Skin Ritual.
HPO Tech introduces hyperbaric chamber, Oyster
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid that opens upwards like a shell.
Manduka debuts premium P/ROX hybrid fitness mat
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat, crafted for athletes and functional fitness practitioners who move between yoga and fitness training.
Rebalance Tech ramps up Impulse rollout
Consumer desire for overall wellbeing is driving demand for Impulse, a multisensory bed by Rebalance Tech, according to distributor Spa Vision.
Nilo Spa Design introduces Marea dry flotation bed
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres of water to support the body evenly in a zero-gravity-like experience.
Esse Skincare upgrades Probiotic Serum with fourth live probiotic species
Microbiome-focused Esse Skincare has upgraded its Probiotic Serum formula with a fourth live probiotic species.
Voya launches Resurge Hair and Scalp Elixir and spa treatments
Organic seaweed spa brand Voya has developed a lightweight scalp serum called Resurge Hair and Scalp Elixir.
Templespa releases brightening Glass Act eye serum
Templespa has developed a memory gel serum called Glass Act that is designed to cool, comfort and revive the delicate skin found around the eyes.
Sweet Bee Organics enters spa market at The Ned London with magnesium-infused treatment
Modern apothecary skincare brand Sweet Bee Organics has entered the spa market with its first treatment at the hotel and members’ club The Ned London, in the UK.
OSKIA unveils Midnight Eye Q cream for nocturnal repair
Nutri-cosmeceutical beauty brand OSKIA has unveiled an eye cream called Midnight Eye Q, which has been designed to regenerate the delicate skin in alignment with the body’s circadian rhythm.
Epicutis launches Hydrobiome Serum and professional-only Massage Oil
Biotechnology-driven skincare company, Epicutis, has launched two new products in its mission to deliver long-term skin health, barrier recovery and microbiome harmony. 
Cellcosmet releases Hydra-Soothing Mask for sensitive and sensitised skin
Swiss skincare brand Cellcosmet has released its Hydra-Soothing Mask to meet what it sees as a rise in demand for sensitive and sensitised skin products following cosmetic treatments.
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