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Matrix Fitness's first dedicated industry event offered a successful and lively mix of
product demonstrations, trainings, seminar discussions and networking opportunities
A show-stopping performance was headlined by dance crew Flawless
HUNDREDS of visitors experienced the latest in gym equipment innovation, industry insight and unforgettable entertainment at the annual Matrix International Show in October.
Offering something completely different, the show, held at the Ricoh Arena in Coventry, delivered a diverse display of product demonstrations and training, topical seminar discussions, industry networking and more.
Supported by EuropeActive, ukactive, EREPS and CIMSPA, and joined by a host of third party suppliers, it was the first time that Matrix had organised its own dedicated show. The event ran across two days and included a show-stopping performance headlined by famed Britain’s Got Talent dance crew, Flawless.
Organising the event was director of strategic marketing EMEA and UK for Matrix, Gemma Bonnett.
She said: “We organised this event to provide existing and potential customers with a full show experience. It’s not just about selling gym equipment, visitors want more from an event.
“By delivering a jam-packed speaker schedule we've provided education, qualified trainers have given live demos of the equipment and of course, our show-stopping entertainment proved that fitness is worthy of being a breath-taking performance.
“Not only that, but we were able to host the InstructAbility Pull-Up Challenge with Paralympic triathlete and Matrix Ambassador, Joe Townsend.
"Les Mills also delivered a full programme of classes and our other event partners were able to host presentations throughout the show.
“We're delighted that so many people attended and enjoyed the experience. Because that's what Matrix is really about – providing a full fitness solution that connects with the user and what they experience when they exercise.”
As well as Les Mills, Matrix was supported by Speedflex, Hatton Boxing, High Octane Ride, Immersion Virtual Reality, MyZone, TRX, D2F, Ziva and FitPro. LFX business network also hosted their Midlands meeting at the show.
The speaker line-up included Herman Rutgers of EuropeActive who spoke about 'The Current State of the International Fitness Market; Key Challenges and Opportunities'. Steve Barrett delivered a presentation on 'The Personality of Fitness', while Bevis Moynan spoke on 'How to be an Inspiring and Engaging Leader'.
Tara Dillan and Julian Berriman joined forces to answer the question, 'What’s the Point; CIMSPA & EREPS?'. Dr Steven Mann spoke about 'Making Data Work for the Physical Activity Sector' and Dr Marc Jones completed the line-up with a presentation entitled 'The Winning Mindset of Business & Sport'.
Dates for the Matrix International Show 2017 will be available soon. In the meantime, please visit www.matrixfitness.co.uk for news and updates.
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-
powered intelligence system to help physicians deliver continuous, personalised longevity-
focused care at scale.
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is
expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and
2029.
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care
has revealed that almost half of participating respondents (46 per cent) are unaware that
cancer is a disability and guests with a cancer diagnosis must be given
