Global fitness giant Les Mills is bidding to bring exercise classes into the home and on to the computer with the planned launch of a new on-demand streaming service.
Expected to be rolled out around January 2016, Les Mills On Demand will aim to help health clubs enhance their member offering by extending exercise classes beyond the gym.
Based on research that found 70 per cent of regular health club users also exercise frequently at home, Les Mills believes the service will provide clubs with an extra dimension, while also boosting member engagement.
Speaking exclusively to
Health Club Management at IHRSA 2015 in Los Angeles, Les Mills CEO Phillip Mills said: “We initially thought on demand classes would compete with club classes, but we were wrong - they complement.
“It will be a high class offering as we have the best content, filming facilities, instructors and licensed music, so we’ll be partnering with clubs to offer members cheaper access to a top quality streaming service.”
The initial offering will see eight Les Mills classes available for users to access via a web portal: the three GRIT classes, Pump, Combat, RPM, SH’BAM and BodyBalance. The On Demand service will be aimed at all demographics, with plans to also roll out five Born To Move kid’s classes.
Health Club Management will be on hand throughout IHRSA 2015, live reporting on the latest developments throughout the conference and posting them straight to the
Health Club Management website. Head of news Jak Phillips will also be live-tweeting from the event, follow him on Twitter by clicking
here.
