Spa Life International
Spa Life International
Spa Life International
 
EMPLOYERS: POST A JOB
Free ezines & magazines
News Video Training Products Magazines Spa Business spa-kit Handbook What's on Advertise Subscribe
Catalogue gallery
More catalogues
Diary dates
Powered by leisurediary.com
09-11 Jun 2026
Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026
Hotel Cascais Miragem Health & Spa, Portugal
21-23 Jun 2026
Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026
Worldwide,
03-05 Jul 2026
Copenhagen, Copenhagen, Denmark
19-21 Jul 2026
The Global Ambassador , Phoenix, United States
22-25 Jul 2026
The Global Ambassador , Phoenix, United States
23-26 Aug 2026
The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
Open water swimming numbers 'explode' in the UK
By Tom Walker 17 Dec 2015
The emergence of commercial operators and race organisers has driven the growth in open water swimming
The number of people taking part in open water swimming in the UK has increased rapidly in the last decade, with the number of regular swimmers fast approaching 100,000.

What used to be a pastime for a handful of people up until the early 2000s, the latest figures from the Active People Survey (APS) show that 93,500 people now swim in open water every week. The growth seems to be accelerating too, as the APS figures for 2009 showed that less than 50,000 were regularly swimming outdoors.

The growth is seen to be largely down to the emergence of commercial operators and the increasing number of open water races and events – many of which cater for all abilities, lowering the barrier for people to jump into a lake or the sea.

As well as those chasing an adrenaline rush, outdoor swimming is also luring existing swimmers looking for “something different” – often after growing bored of their regular swimming pool experience.

According to open water swimming advocate and founder of H2Open, Simon Griffiths, swimming in a lake or the sea offers many attributes that indoor pools and leisure centres lack.

“Open water swimming is exciting, adventurous, sociable and challenging,” Griffiths said.

“The sport – or rather, activity – really does offer something for everyone. For the competitive, there are mass participation races; for the adventurous, there are long distance challenges and swimming tours; for endorphin junkies, there’s cold water swimming; and, for the sociable, there are now clubs and groups that meet around the country to swim, eat cake and chat.

“In addition, some of the tracking and route sharing technology used in cycling and running also works brilliantly in open water.”

Another factor aiding open water swimming’s popularity is the shifting attitudes towards outdoor spaces.

In an increasingly urban society, many are finding a new appreciation to nature and open space and are increasingly pursuing activities in a more “green” environment.

A report – commissioned by the Department for Culture, Media and Sport (DCMS) – published last month showed that nearly 90 per cent of people value outdoor spaces, such as the coast, lakes and waterways, as much as they value leisure centres, pitches and courts for sport.

The report also found that eight in ten people believe that ministers should support outdoor recreation in the same way as it supports sport – while 83 per cent agree that schools should give every child the chance to take part in outdoor recreation such as sailing, climbing and orienteering.

• The most recent APS figures – published last week – show swimming remains the UK’s most popular participation sport with just over 2.5 million people regularly taking to the water, but numbers have been falling steadily in recent years.


News
1 to 12 of 9470 news stories
10 Jun 2026
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD). GWD ... More
09 Jun 2026
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day (GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation experiences. Founded in 2012 by Belgin Aksoy in Turkey, GWD ... More
05 Jun 2026
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos. The not-for-profit movement, ... More
12 Jun 2026
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy. Founded in ... More
03 Jun 2026
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with ... More
01 Jun 2026
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.  With decades of experience in immersive water-based attractions, Maelzer will lead the development and global delivery of the company’s recreational ... More
03 Jun 2026
Lithuanian care operator Addere Care has launched a “wellness care hospital” in Vilnius. It's the company’s second Lithuanian site, following a hospital in Trakai, but the first to offer professional medical care in a spa ... More
28 May 2026
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing. Van Phu Real Estate Development JSC owns ... More
05 Jun 2026
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and ... More
26 May 2026
Wellness and hospitality thought leaders gathered recently for a workshop at Yasuragi, the Japanese spa and conference hotel near Stockholm. The purpose was to shape the FIBO Longevity and Hospitality Summit, which will happen in ... More
27 May 2026
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of its plan to expand globally, according to the brand’s international spa and wellness director, Diane Davody. In an ... More
27 May 2026
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed more than half of consumers in the UK, US and Germany would not choose numerous high-profile wellness resort brands  for ... More
     
International SPA Association - iSPA
Living Earth Crafts
Company Profile
Seed To Skin
Founded by Jeanette Thottrup in 2018, in Tuscany, Seed to Skin is an award winning skincare line. [more]
 
MORE PROFILES
Featured Supplier
Aquaform is designing water as an experience
In the world of spa design, reducing water to a functional component misses the point. ... more
TechnoAlpin SpA
Product news
Rebalance Tech ramps up Impulse rollout
Rebalance Tech ramps up Impulse rollout
Voya launches Resurge Hair and Scalp Elixir and spa treatments
Voya launches Resurge Hair and Scalp Elixir and spa treatments
Nilo Spa Design introduces Marea dry flotation bed
Nilo Spa Design introduces Marea dry flotation bed
Esse Skincare upgrades Probiotic Serum with fourth live probiotic species
Esse Skincare upgrades Probiotic Serum with fourth live probiotic species
Sweet Bee Organics enters spa market at The Ned London with magnesium-infused treatment
Sweet Bee Organics enters spa market at The Ned London with magnesium-infused treatment
Templespa releases brightening Glass Act eye serum
Templespa releases brightening Glass Act eye serum
Directory

 
JOBS
NEWS
VIDEO
TRAINING
PRODUCTS
MAGAZINE
 
SPA BUSINESS
SPA-KIT.NET
SPA BUSINESS HANDBOOK
SUBSCRIBE
ADVERTISE
FREE DIGITAL SUBSCRIPTIONS
CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026



Spa Life International
Spa Life International
Spa Life International
Spa Life International
News   Products   Magazine
NEWS
Open water swimming numbers 'explode' in the UK
POSTED 17 Dec 2015 . BY Tom Walker
The emergence of commercial operators and race organisers has driven the growth in open water swimming
The number of people taking part in open water swimming in the UK has increased rapidly in the last decade, with the number of regular swimmers fast approaching 100,000.

What used to be a pastime for a handful of people up until the early 2000s, the latest figures from the Active People Survey (APS) show that 93,500 people now swim in open water every week. The growth seems to be accelerating too, as the APS figures for 2009 showed that less than 50,000 were regularly swimming outdoors.

The growth is seen to be largely down to the emergence of commercial operators and the increasing number of open water races and events – many of which cater for all abilities, lowering the barrier for people to jump into a lake or the sea.

As well as those chasing an adrenaline rush, outdoor swimming is also luring existing swimmers looking for “something different” – often after growing bored of their regular swimming pool experience.

According to open water swimming advocate and founder of H2Open, Simon Griffiths, swimming in a lake or the sea offers many attributes that indoor pools and leisure centres lack.

“Open water swimming is exciting, adventurous, sociable and challenging,” Griffiths said.

“The sport – or rather, activity – really does offer something for everyone. For the competitive, there are mass participation races; for the adventurous, there are long distance challenges and swimming tours; for endorphin junkies, there’s cold water swimming; and, for the sociable, there are now clubs and groups that meet around the country to swim, eat cake and chat.

“In addition, some of the tracking and route sharing technology used in cycling and running also works brilliantly in open water.”

Another factor aiding open water swimming’s popularity is the shifting attitudes towards outdoor spaces.

In an increasingly urban society, many are finding a new appreciation to nature and open space and are increasingly pursuing activities in a more “green” environment.

A report – commissioned by the Department for Culture, Media and Sport (DCMS) – published last month showed that nearly 90 per cent of people value outdoor spaces, such as the coast, lakes and waterways, as much as they value leisure centres, pitches and courts for sport.

The report also found that eight in ten people believe that ministers should support outdoor recreation in the same way as it supports sport – while 83 per cent agree that schools should give every child the chance to take part in outdoor recreation such as sailing, climbing and orienteering.

• The most recent APS figures – published last week – show swimming remains the UK’s most popular participation sport with just over 2.5 million people regularly taking to the water, but numbers have been falling steadily in recent years.
RELATED STORIES
MORE NEWS
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   
 
COMPANY PROFILES
Pearl Tree

Pearl Tree was established in 2014 by Soraya and Sarry Jouzy with a mission to champion personal w [more...]
+ More profiles  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS