énergie Group is aiming to promote healthy lifestyles and positive body image through the launch of a new national social media campaign called #LoveYourSelfie.

Being run across énergie’s portfolio of 90 health clubs, the campaign encourages people of all shapes and sizes to love and celebrate their body by sharing a selfie on social media of the part of their body they love the most with a heart drawn on it, using the campaign hashtag.

énergie chair and CEO Jan Spaticchia has high hopes for the campaign, which he hopes can become as popular as the National Fitness Day initiative the gym chain started in 2011.

“When we launched National Fitness Day within the énergie estate, our vision was to make this a nationally celebrated day, which now, under ukactive’s fantastic stewardship it has become,” said Spaticchia.

“We are adopting the same approach with the #LoveYourSelfie campaign, starting small this year before growing the campaign year on year.

“Following this year’s initial launch, we will be targeting organisations and businesses to help build on this positive concept and help take this campaign nationally and, who knows, internationally.”