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Disney accused of IP infringement over MyMagic+ system
By Tom Anstey 22 Feb 2016
Disney is the recipient of a second IP infringement suit as a result of the technology used in its very successful MyMagic+ magic band system, with the entertainment giant being taken to federal court over tracking functions used within the device.

US company Positiontech alleges that the MyMagic+ system uses two infringing patents secured by the company in 2005 and 2006. These patents cover positional information used by Disney to track the movement of visitors in the park, which Positiontech says infringes on their positional information management system that records transactions of users, such as time and location.

The suit, being taken to federal court in Texas, specifically points towards Disney’s FastPass feature, which lets customers reserve a time to go on a specific ride without spending a long time waiting in line. The suit says that Disney’s tracking system, which uses radio frequency identification technology (RFID) chips is the same as the positional information the patent Positiontech secured covers.

Disney was also hit with another suit surrounding MyMagic+ last year, when InCom Corp accused the operator of infringing on three patents surrounding attendance monitoring and purchase history within the system. Disney has attempted to dismiss the suit, but InCom argues that the company was aware it was infringing on the copyrights.

Both Disney and Postiontech have declined to comment on the suit. The case is ongoing, with a complaint, case filing and corporate disclosure statement filed on 19 February.


News
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Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD). GWD ... More
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Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy. Founded in ... More
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Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with ... More
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Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.  With decades of experience in immersive water-based attractions, Maelzer will lead the development and global delivery of the company’s recreational ... More
03 Jun 2026
Lithuanian care operator Addere Care has launched a “wellness care hospital” in Vilnius. It's the company’s second Lithuanian site, following a hospital in Trakai, but the first to offer professional medical care in a spa ... More
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Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing. Van Phu Real Estate Development JSC owns ... More
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A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and ... More
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Wellness and hospitality thought leaders gathered recently for a workshop at Yasuragi, the Japanese spa and conference hotel near Stockholm. The purpose was to shape the FIBO Longevity and Hospitality Summit, which will happen in ... More
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LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of its plan to expand globally, according to the brand’s international spa and wellness director, Diane Davody. In an ... More
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A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed more than half of consumers in the UK, US and Germany would not choose numerous high-profile wellness resort brands  for ... More
     
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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
News   Products   Magazine
NEWS
Disney accused of IP infringement over MyMagic+ system
POSTED 22 Feb 2016 . BY Tom Anstey
Disney is the recipient of a second IP infringement suit as a result of the technology used in its very successful MyMagic+ magic band system, with the entertainment giant being taken to federal court over tracking functions used within the device.

US company Positiontech alleges that the MyMagic+ system uses two infringing patents secured by the company in 2005 and 2006. These patents cover positional information used by Disney to track the movement of visitors in the park, which Positiontech says infringes on their positional information management system that records transactions of users, such as time and location.

The suit, being taken to federal court in Texas, specifically points towards Disney’s FastPass feature, which lets customers reserve a time to go on a specific ride without spending a long time waiting in line. The suit says that Disney’s tracking system, which uses radio frequency identification technology (RFID) chips is the same as the positional information the patent Positiontech secured covers.

Disney was also hit with another suit surrounding MyMagic+ last year, when InCom Corp accused the operator of infringing on three patents surrounding attendance monitoring and purchase history within the system. Disney has attempted to dismiss the suit, but InCom argues that the company was aware it was infringing on the copyrights.

Both Disney and Postiontech have declined to comment on the suit. The case is ongoing, with a complaint, case filing and corporate disclosure statement filed on 19 February.
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Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
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Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
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09-12 Jun 2026

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