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IAAPA Attractions Expo

The 2017 IAAPA Attractions Expo kicks off on 13 November. Here’s what to expect from the show - plus, news from a selection of visitors


The 2017 edition of the IAAPA Attractions Expo, the biggest event of its kind, is promising to be better than ever, with the global organisation set to celebrate its 100th year in 2018.

The expo is the world’s largest conference and trade show for the $39bn attractions industry. Alongside its vast show floor, IAAPA offers a programme of more than 100 educational sessions and presentations by leading operators on industry trends, new technology, marketing and communications, entertainment, government relations, safety and security, food and beverage, games and merchandise, facility operations, human resources, and more.

This year’s keynote speaker is Merlin Entertainments CEO Nick Varney, who will talk at the GM and Owners’ Breakfast on 15 November. The conference takes place from 13 to 17 November and the trade show from 14 to 17 November at the Orange County Convention Center in Orlando, Florida. Buyers and decisionmakers from the world of theme parks, waterparks, FECs, zoos and aquariums, and museums attend the show.

IAAPA 2017 expects to welcome 32,000 attendees and 1,100 exhibitors across the 560,000sq ft of trade show floor.

Read more from this issue of magazine

View contents of 2017 issue 4