09-11 Jun 2026
Savutuvan Apaja,
Haapaniemi,
Finland
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09-12 Jun 2026
Hotel Cascais Miragem Health & Spa,
Portugal
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21-23 Jun 2026
Midlands (Venue TBA),
Liphook,
United Kingdom
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22-22 Jun 2026
Worldwide,
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03-05 Jul 2026
Copenhagen,
Copenhagen,
Denmark
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19-21 Jul 2026
The Global Ambassador ,
Phoenix,
United States
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22-25 Jul 2026
The Global Ambassador ,
Phoenix,
United States
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23-26 Aug 2026
The Riviera Maya Edition Kanai,
Playa del Carmen,
Mexico
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| IAAPA 2017: Triotech and Ubisoft announce plans for Assassin's Creed VR maze |
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| By Tom Anstey 15 Nov 2017 |
The maze will be based on the latest title in the Assassin's Creed franchise - Assassin's Creed: Origins Credit: Ubisoft
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Triotech has announced a major partnership with Ubisoft, with plans to create a virtual reality maze based on the Assassin’s Creed IP.
Announced by Deborah Papiernik, senior vice president of new business for Ubisoft, the new attraction follows on from a Raving Rabbids VR maze unveiled at IAAPA.
“The first content is based on Raving Rabbids,” said Papiernik. I’m happy to announce that we are also developing content based on our Assassin’s Creed IP. It’s a brand critically acclaimed for it’s highly accurate historical worlds. The rich franchise has launched 10 major videogames in 10 years, selling 110 million copies, and has more than 75 million unique players. It is Ubisoft’s top franchise and one of the top franchises in the videogame industry.
The maze itself will be based on Ubisoft's latest game, and will let you explore the mysteries of an Egyptian temple, wearing a VR headset while exploring a physical maze.
“Assassin’s Creed fans of course are always playing on their console but now it’s the first time they’ll be able to interact in the physical world,” said Ernest Yale, president and CEO of Triotech, speaking to Attractions Management following the launch.
“They’ll be able to go around the Egyptian pyramids, feel the walls and be surprised around the corners with the maze’s special effects - many of which we can’t reveal right now. We think it’s going to be a way of living in the world of Assassin's Creed, creating an amazing experience in partnership with Ubisoft.”
Yale added that plans will hopefully go beyond Assassin’s Creed and Raving Rabbids, with plans to look further into Ubisoft’s portfolio to bring more IP’s to life in the future.
“We hope it’s going to be a continuing partnership,” he said. Right now we’re doing Raving Rabbids and today we’ve announced Assassin's Creed. Ubisoft has a large library of titles and we like working with them. I think this will be a long term partnership for us.”
The experience is due for release in 2018, though a location has not yet been revealed.
Check back with Attractions Management and AM2 during the week for all the latest breaking news coming from IAAPA 2017.
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| News |
| 1 to 12 of 9470 news stories |
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10 Jun 2026
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD). GWD ... More
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09 Jun 2026
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day (GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation experiences. Founded in 2012 by Belgin Aksoy in Turkey, GWD ... More
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05 Jun 2026
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos. The not-for-profit movement, ... More
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12 Jun 2026
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy. Founded in ... More
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03 Jun 2026
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with ... More
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01 Jun 2026
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group. With decades of experience in immersive water-based attractions, Maelzer will lead the development and global delivery of the company’s recreational ... More
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03 Jun 2026
Lithuanian care operator Addere Care has launched a “wellness care hospital” in Vilnius. It's the company’s second Lithuanian site, following a hospital in Trakai, but the first to offer professional medical care in a spa ... More
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28 May 2026
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing. Van Phu Real Estate Development JSC owns ... More
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05 Jun 2026
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and ... More
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26 May 2026
Wellness and hospitality thought leaders gathered recently for a workshop at Yasuragi, the Japanese spa and conference hotel near Stockholm. The purpose was to shape the FIBO Longevity and Hospitality Summit, which will happen in ... More
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27 May 2026
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of its plan to expand globally, according to the brand’s international spa and wellness director, Diane Davody. In an ... More
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27 May 2026
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed more than half of consumers in the UK, US and Germany would not choose numerous high-profile wellness resort brands for ... More
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| Klafs GmbH |
| Founded in 1928, Klafs is known as an award winning, world-leading trendsetter in wellness and spa.
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