Sport England's This Girl Can campaign 'goes global' with Australian debut
By Tom Walker 05 Apr 2018
The Australian version of This Girl Can shows women taking part in a range of activities typical to the state of Victoria Credit: Sport England
Sport England's highly successful This Girl Can campaign has made its first outing outside the UK, following the launch of an all-new version in Victoria, Australia.
VicHealth, a health promotion foundation, has released a new video as part of its This Girl Can - Victoria campaign, a local version of the groundbreaking This Girl Can UK.
In the UK, the campaign included TV and broadcasting advertising, accompanied by cinema, outdoor, and social media advertising – including a Twitter campaign using the hashtag #thisgirlcan.
This Girl Can – Victoria is a three-year campaign focused on empowering Victorian women to enjoy being active without worrying about judgement, gender stereotypes or skill level.
The campaign features everyday Victorian women overcoming their fears and "giving it a go, curves, jiggles, wrinkles and all".
Among the materials is a TV advert, showing women taking part in a range of activities typical to Victoria – including roller-derby, Aussie rules football and netball.
VicHealth is the first organisation in the world to licence the This Girl Can campaign.
Sport England's head of campaigns, Kate Dale, said: "Fear of judgement isn’t confined to one country – with half of women in Victoria, Australia saying it holds them back from taking part too.
"We’re thrilled to see the launch of VicHealth’s local version of This Girl Can."
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Sport England's This Girl Can campaign 'goes global' with Australian debut
POSTED 05 Apr 2018 . BY Tom Walker
The Australian version of This Girl Can shows women taking part in a range of activities typical to the state of Victoria Credit: Sport England
Sport England's highly successful This Girl Can campaign has made its first outing outside the UK, following the launch of an all-new version in Victoria, Australia.
VicHealth, a health promotion foundation, has released a new video as part of its This Girl Can - Victoria campaign, a local version of the groundbreaking This Girl Can UK.
In the UK, the campaign included TV and broadcasting advertising, accompanied by cinema, outdoor, and social media advertising – including a Twitter campaign using the hashtag #thisgirlcan.
This Girl Can – Victoria is a three-year campaign focused on empowering Victorian women to enjoy being active without worrying about judgement, gender stereotypes or skill level.
The campaign features everyday Victorian women overcoming their fears and "giving it a go, curves, jiggles, wrinkles and all".
Among the materials is a TV advert, showing women taking part in a range of activities typical to Victoria – including roller-derby, Aussie rules football and netball.
VicHealth is the first organisation in the world to licence the This Girl Can campaign.
Sport England's head of campaigns, Kate Dale, said: "Fear of judgement isn’t confined to one country – with half of women in Victoria, Australia saying it holds them back from taking part too.
"We’re thrilled to see the launch of VicHealth’s local version of This Girl Can."
Sport England commits to This Girl Can until 2020 POSTED 08 Jul 2016. BY Matthew Campelli Sport England has committed to investing in its This Girl Can campaign for at
least another four years after recording a spike in participation figures.
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
