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Disney’s NBA Experience aims for hands-on immersion in pro basketball world
By Andy Knaggs 21 Dec 2018
The NBA Experience is due to open summer 2019 Credit: Disney
Basketball fans will get a hands-on taste of life as a professional player, when Disney’s new NBA Experience attraction opens in Q3 2019 at the Disney Springs leisure district in Orlando, Florida.

Visitors will be able immerse themselves in the world of professional basketball, experiencing the atmosphere of the NBA Draft, practicing and showing off their skills in a replicated NBA Combine challenge that provides them with a scouting report highlighting their stats, and stepping onto the court and hearing the roar of the crowd as they go through a series of timed shots.

Adjustable baskets will enable all ages and sizes to execute a perfect slam dunk, while an interactive trainer will challenge visitors with a variety of ball dribbling routines. There will even be an oversized slingshot that visitors can use to launch basketballs at hoops of varying heights in a timed challenge.

The rich legacy and history of the NBA and WNBA will be explored through a team locker room setting that showcases up-to-date statistics of top players and trivia quizzes with up to 25 participants. Two 180-degree cinematic presentations showcase the in-arena experience moments before a game, and an interactive multi-screen module shows replay clips from NBA games, with tools provided to make the right calls.

Finally, there will be a retail outlet with exclusive NBA-themed merchandise designed by Disney.

The attraction has been developed by Walt Disney Imagineering in collaboration with the NBA, and is inspired by the league’s 29 arenas.

"The Walt Disney Imagineering team has unparalleled expertise in creating best-in-class attractions for the millions of guests who visit their parks each year,” said Salvatore LaRocca, president of Global Partnerships at the NBA. “The NBA Experience will be a destination for basketball fans from all over the world, and we are excited to partner with Disney to bring new and lifelong fans closer to the game."


News
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10 Jun 2026
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD). GWD ... More
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Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy. Founded in ... More
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Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with ... More
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Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.  With decades of experience in immersive water-based attractions, Maelzer will lead the development and global delivery of the company’s recreational ... More
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A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and ... More
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LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of its plan to expand globally, according to the brand’s international spa and wellness director, Diane Davody. In an ... More
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A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed more than half of consumers in the UK, US and Germany would not choose numerous high-profile wellness resort brands  for ... More
     
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NEWS
Disney’s NBA Experience aims for hands-on immersion in pro basketball world
POSTED 21 Dec 2018 . BY Andy Knaggs
The NBA Experience is due to open summer 2019 Credit: Disney
Basketball fans will get a hands-on taste of life as a professional player, when Disney’s new NBA Experience attraction opens in Q3 2019 at the Disney Springs leisure district in Orlando, Florida.

Visitors will be able immerse themselves in the world of professional basketball, experiencing the atmosphere of the NBA Draft, practicing and showing off their skills in a replicated NBA Combine challenge that provides them with a scouting report highlighting their stats, and stepping onto the court and hearing the roar of the crowd as they go through a series of timed shots.

Adjustable baskets will enable all ages and sizes to execute a perfect slam dunk, while an interactive trainer will challenge visitors with a variety of ball dribbling routines. There will even be an oversized slingshot that visitors can use to launch basketballs at hoops of varying heights in a timed challenge.

The rich legacy and history of the NBA and WNBA will be explored through a team locker room setting that showcases up-to-date statistics of top players and trivia quizzes with up to 25 participants. Two 180-degree cinematic presentations showcase the in-arena experience moments before a game, and an interactive multi-screen module shows replay clips from NBA games, with tools provided to make the right calls.

Finally, there will be a retail outlet with exclusive NBA-themed merchandise designed by Disney.

The attraction has been developed by Walt Disney Imagineering in collaboration with the NBA, and is inspired by the league’s 29 arenas.

"The Walt Disney Imagineering team has unparalleled expertise in creating best-in-class attractions for the millions of guests who visit their parks each year,” said Salvatore LaRocca, president of Global Partnerships at the NBA. “The NBA Experience will be a destination for basketball fans from all over the world, and we are excited to partner with Disney to bring new and lifelong fans closer to the game."
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Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
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Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
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