22-22 Jun 2024
Worldwide,
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22-24 Jun 2024
Las Vegas Convention Center,
Las Vegas,
United States
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22-24 Jun 2024
Las Vegas Convention Center,
Las Vegas,
United States
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23-25 Jun 2024
The Old Thorns Hotel & Resort,
Liphook,
United Kingdom
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08-10 Jul 2024
The Global Ambassador ,
Phoenix,
United States
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17-17 Jul 2024
Pennyhill Park ,
Bagshot,
United Kingdom
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28-29 Jul 2024
Southern Sun Rosebank,
Johannesburg,
South Africa
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03-05 Sep 2024
IMPACT Exhibition Center,
Bangkok,
Thailand
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![](https://www.spaopportunities.com/images/trans.gif) |
Airbnb teams up with 23andMe to promote DNA-based heritage travel |
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By Andy Knaggs 23 May 2019 |
Ancestry heritage travel is offering new opportunities to Airbnb
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Online travel marketplace Airbnb has teamed up with genetic testing company 23andMe to make the finding of heritage travel experiences based on DNA tests simpler.
Inspired by research among their own customers, the companies are incorporating heritage travel into their product experiences, so customers can better connect with their ancestry through a trip.
According to 23andMe's research, 53 per cent of buyers of genetic kits took the test because they wanted to know about the ancestry of their family. Airbnb's study in April 2019 of 8,000 people across the US, Mexico, Argentina, Brazil, India, France, the UK and Australia, found that many respondents had travelled to at least one country of their ancestry: 89 per cent in India, 69 per cent in France, and more than half of Americans.
Once a 23andMe customer has gone through a DNA test and received their ancestry reports, they will be able to click through to their ancestral populations and find Airbnb homes and experiences in these countries and locations. Airbnb now has pages corresponding to 23andMe's genetic populations, making planning a heritage trip based on ancestry a simple task.
The most popular places of origin for DNA trips (based on Airbnb's internal data) are the places typically known for their history of immigration, with the US, Canada, Australia, Mainland China, the UK, France, Korea, New Zealand, Taiwan and Brazil making up the top ten.
"We believe that authentic travel experiences help you connect with local cultures and create a sense of belonging anywhere in the world – and what better way to do that than travelling to your roots," said Joe Gebbia, co-founder and chief product officer at Airbnb. "23andMe is the leader in helping people learn about their genes and ancestry, and together we can make it easier for travellers to plan trips as unique as their DNA."
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News |
1 to 12 of 8735 news stories |
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14 Jun 2024
Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P&L benchmarking firm ... More
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13 Jun 2024
The 2024 G7 Summit is now underway at a destination spa resort in Puglia, Italy, with leaders from Canada, France, Germany, Italy, Japan, the UK and the US convening to address some of the world’s ... More
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13 Jun 2024
Minor Hotels CEO Dillip Rajakarier has unveiled plans to introduce an innovative medi-wellness concept to the group's Anantara Hotels, Resorts and Spas brand, with ambitions to expand the concept to additional resorts in the future. ... More
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10 Jun 2024
Global Wellness Day (GWD) marked its 13th anniversary on Saturday, 8 June and was reportedly celebrated by a record-breaking 1 billion people worldwide, making it the most successful year yet. Founded in 2012 by Belgin ... More
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07 Jun 2024
Wellness industry figure Deepak Chopra is co-developing a new wellness community and resort focused on wellbeing and longevity in Utah’s Heber Valley, centred around natural geothermal springs. Named Ameyalli – an Aztec term meaning "a ... More
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06 Jun 2024
European health spa operator Ensana has announced the strategic appointment of Dr László Puczkó as senior health spa advisor. Established in 2019, Ensana manages 28 hotels across the Czech Republic, Hungary, Slovakia, Bulgaria, Romania and ... More
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05 Jun 2024
The Great Spa Towns of Europe (GSTE) has announced the successful approval of its funding application under the European Town Twinning Programme. This funding will support a year-long project named INTERSPACE, aimed at fostering intercultural ... More
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04 Jun 2024
According to new research from Ernst & Young, the gap between female and male engagement in sport and physical activity is narrowing, with Gen Z adult female engagement figures on the rise. The EY Sports ... More
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04 Jun 2024
North Wales’ four-star The Quay Hotel & Spa in the Deganwy Marina in Conwy has invested £1 million (€1.2 million, US$1.3 million) refreshing its 580sq m destination spa with new wellness facilities. Inspired by its ... More
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03 Jun 2024
Marriott is set to bolster its exclusive Ritz-Carlton Reserve portfolio with a brand new property in South America in Costa do Sol, Rio de Janeiro. The eco-luxury resort will open as part of the ambitious ... More
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30 May 2024
Developer Rockwell Island Development Group (RIDGE) has appointed five-star, global hospitality brand Banyan Tree to manage its new luxury island retreat in Bimini in the Bahamas. Immersed in nature and surrounded by pristine beaches, Banyan ... More
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29 May 2024
Reservations are now open for Mandarin Oriental’s second London hotel, Mandarin Oriental Mayfair, set to open on 3 June. The luxury establishment will feature 50 guestrooms, 77 private residences and a luxury underground spa retreat. ... More
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Phytomer |
Phytomer remains an independent
family business led by the founder’s son, Antoine
Gédouin. We
[more] |
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