The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa &
Golf Resort, bringing together spa managers, directors and owners for two days of focused
education, meaningful connection and commercial insight. ... more
Whether sheltered from the storm by government support or facing the full impact of the shutdown, all operators will ultimately have to reopen while COVID-19 is still active in the community. The question is how?
For operators who are currently closed, the dilemma is when to reopen. Regardless of circumstance, everyone is facing the same ultimate question: how to deal with controlling the transmission of COVID-19?
Logic dictates we will need to reopen gyms before a vaccine is created (and the vaccination programme completed) because we can’t shut the economy down for the year or more it will take to get to this stage in the control of the pandemic.
So we must prepare to reopen while the virus is still active – regardless of whether gyms are the first or last to do so.
In terms of timing, there’ll be an optimum, and operators who get this right will have an advantage. The challenge is to figure out what this looks like for the customer, what it looks like operationally, and how it works in terms of costs and margins to ensure the financials are sustainable.
The pandemic has exposed weaknesses in the health club business model and shown more diversified income streams are vital, so build this into your relaunch plan as much as you can.
Reopening needs to be tackled as though you’re launching a new business, with the same inspiration, energy, process and reference to expertise it takes to launch anything successful.
How will we adapt our health clubs to still deliver meaningful and valued experiences, while avoiding issues with transmission?
There won’t be one answer. We’ll need to adjust operating procedures, re-train staff, invest in tech and start testing staff and customers as soon as we can, to keep the gym as a safe space.
Maybe we’ll offer bookable one-hour slots with PT support while carrying out anti-viral fogging between sessions? This would spread usage through the day and would be more doable with people working from home and having control over their time.
Maybe we’ll invest in UV robots, anti-viral air filters and social distancing software to ensure density is controlled?
Maybe we’ll insist both members and staff wear masks, close certain areas of the gym or move some operations outside?
There will also be new liabilities and our insurance policies, employment, and customer contracts will need to be revised.
It’s clear operators who come forward with a model that’s safe and can convince consumers of this, while still delivering a good experience, will have a huge commercial advantage.
Once your COVID-19-compliant offering has been nailed down it must be market-tested with customers – you have to know how many will come back for what you’re offering before you reopen. Research will be mission-critical at this point and it may take a series of iterations to find the right combination.
Now is also the time to recalibrate your relationship with your customers. They don’t have to be passive in the face of this crisis but can be part of the solution if you allow them to be.
Many have stepped up and volunteered during the shutdown and will be open to your approaches, so ask them to help and be more responsible for their actions. This will strengthen your community – something people have missed over the last few months – and could be a deciding factor in terms of success.
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care
has revealed that almost half of participating respondents (46 per cent) are unaware that
cancer is a disability and guests with a cancer diagnosis must be given
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of
Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los
Cabos.
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at
Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
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COMPANY PROFILES
Agilysys UK Ltd Agilysys, Inc. (Nasdaq: AGYS), is a leading
global provider of hospitality software
solutions that [more...]
