The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
 
EMPLOYERS: POST A JOB
Free ezines & magazines
News Video Training Products Magazines Spa Business spa-kit Handbook What's on Advertise Subscribe
Catalogue gallery
More catalogues
Diary dates
Powered by leisurediary.com
09-11 Jun 2026
Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026
Hotel Cascais Miragem Health & Spa, Portugal
21-23 Jun 2026
Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026
Worldwide,
03-05 Jul 2026
Copenhagen, Copenhagen, Denmark
19-21 Jul 2026
The Global Ambassador , Phoenix, United States
22-25 Jul 2026
The Global Ambassador , Phoenix, United States
23-26 Aug 2026
The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
2019 Cricket World Cup delivered £350m boost to UK economy
By Tom Walker 09 Mar 2020
Live coverage of the event reached a global cumulative average audience of 1.6 billion viewers Credit: Shutterstock
The ICC Cricket World Cup has been credited with delivering a £350m economic boost to the UK.

An economic impact and benefits analysis, carried out by The Sports Consultancy, shows that the tournament generated a financial impact through money spent in the host economy by event visitors and organisers, business to business supplier contracts and broader consumer spend.

According to the study – carried out on behalf of the International Cricket Council (ICC) – London attracted the most direct economic impact of almost £65m, while semi-final venues Manchester and Birmingham saw a boost of £36.3m and £29.7m respectively.

The tournament had a positive effect on hospitality too, with more than 500,000 bed nights generated, resulting in a direct income of 46.5m. The demand for hotel nights was largely driven by nearly 650,000 out of town spectators, 128,385 of whom were international ticket buyers.

Live coverage of the event reached a global cumulative average audience of 1.6 billion viewers, while digital video content was viewed more than 4.6 billion times – confirming the event’s position as one of the world’s most-watched sporting events.

"The Cricket World Cup 2019 was an outstanding success across all measures which is further underlined by this report," said ICC chief executive Manu Sawhney.

“The rise of cricket tourism is clearly demonstrated with almost 20 per cent of attendees coming from overseas and a total of 85 per cent of ticket-buyers coming from out of town with cricket fans increasingly prepared to travel to support their team.

"We expect this trend to continue to rise as the Asian sub-continent continues rapid economic growth."

The 2019 World Cup took place from 30 May to 14 July and ended with a memorable win for home nation England.

The event has also been credited with providing a shot in the arm for grassroots cricket. A local legacy programme initiated by the England and Wales Cricket Board (ECB) resulted in more than one million young people aged 5-12 being engaged with the tournament through initiatives such as Cricket World Cup Club Family Days, the Cricket World Cup Schools Programme and fan zone activations.

According to Tom Harrison, CEO of the England and Wales Cricket Board (ECB), the sustained interest during the World Cup – and England's success – provided a "once-in-a-generation opportunity" to inspire future fans and players to grow the game.

“It was an unforgettable summer of cricket that has elevated the profile of our sport to amazing heights," Harrison said.


News
1 to 12 of 9470 news stories
10 Jun 2026
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD). GWD ... More
09 Jun 2026
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day (GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation experiences. Founded in 2012 by Belgin Aksoy in Turkey, GWD ... More
05 Jun 2026
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos. The not-for-profit movement, ... More
12 Jun 2026
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy. Founded in ... More
03 Jun 2026
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with ... More
01 Jun 2026
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.  With decades of experience in immersive water-based attractions, Maelzer will lead the development and global delivery of the company’s recreational ... More
03 Jun 2026
Lithuanian care operator Addere Care has launched a “wellness care hospital” in Vilnius. It's the company’s second Lithuanian site, following a hospital in Trakai, but the first to offer professional medical care in a spa ... More
28 May 2026
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing. Van Phu Real Estate Development JSC owns ... More
05 Jun 2026
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and ... More
26 May 2026
Wellness and hospitality thought leaders gathered recently for a workshop at Yasuragi, the Japanese spa and conference hotel near Stockholm. The purpose was to shape the FIBO Longevity and Hospitality Summit, which will happen in ... More
27 May 2026
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of its plan to expand globally, according to the brand’s international spa and wellness director, Diane Davody. In an ... More
27 May 2026
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed more than half of consumers in the UK, US and Germany would not choose numerous high-profile wellness resort brands  for ... More
     
International SPA Association - iSPA
Lemi
Company Profile
HPO.Tech Hyperbaric Systems
Founded in 2020 in Istanbul, HPO.Tech combines 15+ years of expertise in hyperbaric technology, [more]
 
MORE PROFILES
Featured Supplier
Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. ... more
International SPA Association - iSPA
Product news
Rebalance Tech ramps up Impulse rollout
Rebalance Tech ramps up Impulse rollout
Voya launches Resurge Hair and Scalp Elixir and spa treatments
Voya launches Resurge Hair and Scalp Elixir and spa treatments
Nilo Spa Design introduces Marea dry flotation bed
Nilo Spa Design introduces Marea dry flotation bed
Esse Skincare upgrades Probiotic Serum with fourth live probiotic species
Esse Skincare upgrades Probiotic Serum with fourth live probiotic species
Sweet Bee Organics enters spa market at The Ned London with magnesium-infused treatment
Sweet Bee Organics enters spa market at The Ned London with magnesium-infused treatment
Templespa releases brightening Glass Act eye serum
Templespa releases brightening Glass Act eye serum
Directory

 
JOBS
NEWS
VIDEO
TRAINING
PRODUCTS
MAGAZINE
 
SPA BUSINESS
SPA-KIT.NET
SPA BUSINESS HANDBOOK
SUBSCRIBE
ADVERTISE
FREE DIGITAL SUBSCRIPTIONS
CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026



The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
News   Products   Magazine
NEWS
2019 Cricket World Cup delivered £350m boost to UK economy
POSTED 09 Mar 2020 . BY Tom Walker
Live coverage of the event reached a global cumulative average audience of 1.6 billion viewers Credit: Shutterstock
The ICC Cricket World Cup has been credited with delivering a £350m economic boost to the UK.

An economic impact and benefits analysis, carried out by The Sports Consultancy, shows that the tournament generated a financial impact through money spent in the host economy by event visitors and organisers, business to business supplier contracts and broader consumer spend.

According to the study – carried out on behalf of the International Cricket Council (ICC) – London attracted the most direct economic impact of almost £65m, while semi-final venues Manchester and Birmingham saw a boost of £36.3m and £29.7m respectively.

The tournament had a positive effect on hospitality too, with more than 500,000 bed nights generated, resulting in a direct income of 46.5m. The demand for hotel nights was largely driven by nearly 650,000 out of town spectators, 128,385 of whom were international ticket buyers.

Live coverage of the event reached a global cumulative average audience of 1.6 billion viewers, while digital video content was viewed more than 4.6 billion times – confirming the event’s position as one of the world’s most-watched sporting events.

"The Cricket World Cup 2019 was an outstanding success across all measures which is further underlined by this report," said ICC chief executive Manu Sawhney.

“The rise of cricket tourism is clearly demonstrated with almost 20 per cent of attendees coming from overseas and a total of 85 per cent of ticket-buyers coming from out of town with cricket fans increasingly prepared to travel to support their team.

"We expect this trend to continue to rise as the Asian sub-continent continues rapid economic growth."

The 2019 World Cup took place from 30 May to 14 July and ended with a memorable win for home nation England.

The event has also been credited with providing a shot in the arm for grassroots cricket. A local legacy programme initiated by the England and Wales Cricket Board (ECB) resulted in more than one million young people aged 5-12 being engaged with the tournament through initiatives such as Cricket World Cup Club Family Days, the Cricket World Cup Schools Programme and fan zone activations.

According to Tom Harrison, CEO of the England and Wales Cricket Board (ECB), the sustained interest during the World Cup – and England's success – provided a "once-in-a-generation opportunity" to inspire future fans and players to grow the game.

“It was an unforgettable summer of cricket that has elevated the profile of our sport to amazing heights," Harrison said.
RELATED STORIES
Cricket World Cup legacy: one million children activated during seven-week tournament


The Cricket World Cup is set to provide English cricket a participation boost, as the tournament's legacy programmes saw more than one million children aged five to 12 connect with the sport during the competition.
Edgbaston to increase capacity for Ashes test and World Cup


Edgbaston Stadium is increasing its capacity ahead of a bumper year of international cricket in 2019, when the venue will host an Ashes test as well as matches during the ICC Cricket World Cup.
England women win broadcasting deal after Cricket World Cup success


Women’s cricket will be shown on terrestrial television for the first time after the England and Wales Cricket Board (ECB) signed a landmark deal with Channel 5.
MORE NEWS
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
+ More news   
 
COMPANY PROFILES
Promet Spa Design and Build

Mehmet Kabas established Promet in 1993, and Aysegul Sungur joined the company the same year. [more...]
+ More profiles  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS