In today’s premium spa environment, every detail shapes the guest experience – right down to
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Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
The Charing Cross Sports Club has grown its membership numbers with Hussle / PHOTO: Charing Cross Sports Club
The biggest challenge facing UK operators is getting members back after lockdown.
While some predict a reopening surge, others are more cautious, questioning whether new at-home habits will keep people away.
Operators will be working with tighter budgets and so marketing spend – often the first to be cut – is likely to be hit especially hard.
With this in mind, have you considered all the available options? Now more than ever is the time to give something new a try.
Partnership working Tom Canning, GM at Charing Cross Sports Club, says: “We’re a small independent club surrounded by heavy hitters with big budgets. While we compete on price and facilities, we couldn’t get near them in terms of marketing exposure without our partnership with Hussle.
“Hussle offers us a free digital marketing channel with powerful UK-wide reach, opening up new member options at no extra cost.
“We’ve worked with Hussle for 10 years now. The partnership gives us invaluable exposure we can’t get anywhere else and gets us in front of customers we wouldn’t otherwise be seen by.
“I can clearly identify the value our partnership brings. In fact, since the relationship started, it’s done nothing but get better – pre COVID-19 we were getting £1,200 a month via Hussle,” he explains.
Hussle targets customers that don’t engage with traditional gym memberships and so offers up members operators would never normally attract – either direct, through partnerships with the likes of Vodafone, or via employers offering fitness-as-a-benefit to staff, such as Facebook and the NHS. It’s ideal for occasional gym goers, ‘try-before-they-buy’ customers and those wanting multi-venue workouts.
New for 2021 The new Membership Conversion Service (MCS) turns Hussle customers who regularly use one facility into direct club members, to boost member sales.
“For me the joy of Hussle is that consumers can use clubs wherever they find themselves. But it’s reassuring to know if someone uses us frequently, Hussle will promote joining us direct,” says Canning.
“I believe this element of our partnership will come into its own after lockdown. The pandemic has changed the way we live and work. People won’t be in offices five days a week, they’ll divide their time between work and home. Hussle is a wonderful platform for that; it would be a benefit for any independent club.”
"Hussle offers us a free digital marketing channel with powerful UK-wide reach. Working alongside them opens up new member options, all at no extra cost" – Tom Canning, GM,
Charing Cross Sports Club
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care
has revealed that almost half of participating respondents (46 per cent) are unaware that
cancer is a disability and guests with a cancer diagnosis must be given
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of
Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los
Cabos.
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at
Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
