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Sustainable travel on the rise: study
By Jane Kitchen 22 Jun 2015
More than half of survey respondents are likely to choose a destination based on its environmental or social impact Credit: xuanhuongho / Shutterstock.com
More than half (52 per cent) of all global travellers report that they are likely to choose a destination based on its social or environmental impact in 2015, a new survey from Booking.com has revealed.

The survey of 32,000 travellers from 16 countries suggests that attitudes towards sustainable travel are evolving, but that travellers are also looking for luxury while reducing their carbon footprints.

Brazilian respondents were most interested in sustainable travel, with 74 per cent saying their plans would be influenced by their potential social or environmental impact, while 59 per cent of Australians and 53 per cent of Americans said the same. At the other end of the spectrum, just 36 per cent of Danish respondents and 39 per cent of Dutch respondents said they would base a decision on these concerns.

Those respondents who were concerned with sustainable travel were also 50 per cent more likely to plan to book more luxury accommodations in 2015 than in 2014, the survey found, and three times more likely to want to stay in ‘green’ accommodations – creating a unique opportunity for those in our industry with an eco-spa focus.

"Sustainable travel is more than just 'going green' – it's also about helping to support and retain local cultures, economies and environments while traveling,” said Todd Dunlap, managing director, Americas, for Booking.com. “Most people don't know how easy it is to weave sustainability into the types of trips they already want to take."


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NEWS
Sustainable travel on the rise: study
POSTED 22 Jun 2015 . BY Jane Kitchen
More than half of survey respondents are likely to choose a destination based on its environmental or social impact Credit: xuanhuongho / Shutterstock.com
More than half (52 per cent) of all global travellers report that they are likely to choose a destination based on its social or environmental impact in 2015, a new survey from Booking.com has revealed.

The survey of 32,000 travellers from 16 countries suggests that attitudes towards sustainable travel are evolving, but that travellers are also looking for luxury while reducing their carbon footprints.

Brazilian respondents were most interested in sustainable travel, with 74 per cent saying their plans would be influenced by their potential social or environmental impact, while 59 per cent of Australians and 53 per cent of Americans said the same. At the other end of the spectrum, just 36 per cent of Danish respondents and 39 per cent of Dutch respondents said they would base a decision on these concerns.

Those respondents who were concerned with sustainable travel were also 50 per cent more likely to plan to book more luxury accommodations in 2015 than in 2014, the survey found, and three times more likely to want to stay in ‘green’ accommodations – creating a unique opportunity for those in our industry with an eco-spa focus.

"Sustainable travel is more than just 'going green' – it's also about helping to support and retain local cultures, economies and environments while traveling,” said Todd Dunlap, managing director, Americas, for Booking.com. “Most people don't know how easy it is to weave sustainability into the types of trips they already want to take."
MORE NEWS
Elegant spa opens in Budapest inspired by the River Danube and its native swans
A new spa has opened in Budapest, with design influenced by the city’s historical links to thermal bathing and the graceful forms of swans.
WTS International announces Barry Goldstein as chief executive officer
Spa consultancy and management firm WTS International has today announced the appointment of Barry Goldstein as chief executive officer (CEO).
Six Senses’ first spa resort in India to open within 14th-century walled fort, formerly home to royalty
Six Senses is scheduled to open its first Indian destination in Rajasthan in mid-October 2021, complete with a 2,800sq m spa. The wellness sanctuary will be powered by Ayurveda's alternative holistic healing traditions which originated in India more than 3,000 years ago.
Temporary insolvency measures in the UK to end on 1 October
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic will be phased out from 1 October, the government has confirmed.
Doctors in Belgium prescribe museum visits for patients struggling with pandemic stress
Patients treated for stress in the Belgian capital Brussels will be offered free visits to museums, as part of a three-month trial designed to rebuild mental health amid the COVID- 19 pandemic.
Hamlet, Robin Hood and Marie Curie inspire sauna masters at Aufguss World Championships 2021
Last week marked the eighth annual Aufguss World Championships, hosted in one of the world’s biggest saunas in Katowice, southern Poland.
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