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Hilton launches global spa treatment membership programme
By Jane Kitchen 16 Oct 2015
The Spa Club will offer local residents a discounted spa treatment each month at the Hilton nearest them Credit: Hilton
Hilton has launched a global spa treatment membership, The Spa Club, which offers local residents a discounted spa treatment each month at the Hilton nearest them, as well as additional perks and discounts.

The programme will be available at around 30 Hilton, Waldorf Astoria, Conrad, Curio, Doubletree and Embassy Suites spas globally by the end of this year.

“As wellness becomes less occasional and more habitual for our customers, Hilton wants to be there with an enticing offer,” Ryan Crabbe, senior director of global wellness, Hilton Worldwide, told Spa Opportunities. “...The Spa Club targets the growing number of global customers seeking wellness through generously priced treatments and ongoing engagement with local spas.”

Hilton pointed to a 2014 Edelman American Well-Being Study, which found that 58 per cent of the respondents feel they are unable to achieve an ideal state of well-being due to financial concerns.

For a 12-month commitment, The Spa Club programme will offer consumers one 50- to 60-minute massage each month, as well as access to the hotel’s spa facilities and fitness centre on the day of the treatment, complimentary hotel parking, discounts on retail items, and at least a 5 per cent discount on any additional spa treatments. Properties can also select their own benefits, such as discounts at restaurants or other facilities.

Prices for the 12-month membership reflect at least a 30 per cent discount to the price of a massage or facial, while a six-month commitment is priced at at least a 20 per cent discount. There is no initiation or maintenance fee.

"We have spas that have and will exceed those minimum pricing thresholds," said Crabbe.

For instance, Hilton Short Hills, in New Jersey, has priced its Spa Club membership at $79 a month, which reflects a 40 per cent discount on the usual price of a massage. Crabbe said the programme at Short Hills, though just recently launched, is doing very well, with more than 150 members.

“We will encourage (locations) to be as generous as they can to attract the right volume,” said Crabbe.

Crabbe said The Spa Club programme also helps Hilton solve the spa industry’s age-old challenge of light midweek room and resource utilisation.

“We look forward to welcoming new members to Spa Club locations around the world,” said Crabbe. “We’re proud to be the first in the industry to offer a flexible, affordable programme in response to profound recent cultural interest towards healthier, more balanced living.”

Hilton also recently refreshed its eforea spa brand, allowing locations to have greater flexibility in their spa menus and adding in three new Journey Enhancements – mini treatments based on elements of ancient global healing techniques.

Spa Business first wrote about spa memberships as a trend back in 2009.


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Art of Cryo
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News   Products   Magazine
NEWS
Hilton launches global spa treatment membership programme
POSTED 16 Oct 2015 . BY Jane Kitchen
The Spa Club will offer local residents a discounted spa treatment each month at the Hilton nearest them Credit: Hilton
Hilton has launched a global spa treatment membership, The Spa Club, which offers local residents a discounted spa treatment each month at the Hilton nearest them, as well as additional perks and discounts.

The programme will be available at around 30 Hilton, Waldorf Astoria, Conrad, Curio, Doubletree and Embassy Suites spas globally by the end of this year.

“As wellness becomes less occasional and more habitual for our customers, Hilton wants to be there with an enticing offer,” Ryan Crabbe, senior director of global wellness, Hilton Worldwide, told Spa Opportunities. “...The Spa Club targets the growing number of global customers seeking wellness through generously priced treatments and ongoing engagement with local spas.”

Hilton pointed to a 2014 Edelman American Well-Being Study, which found that 58 per cent of the respondents feel they are unable to achieve an ideal state of well-being due to financial concerns.

For a 12-month commitment, The Spa Club programme will offer consumers one 50- to 60-minute massage each month, as well as access to the hotel’s spa facilities and fitness centre on the day of the treatment, complimentary hotel parking, discounts on retail items, and at least a 5 per cent discount on any additional spa treatments. Properties can also select their own benefits, such as discounts at restaurants or other facilities.

Prices for the 12-month membership reflect at least a 30 per cent discount to the price of a massage or facial, while a six-month commitment is priced at at least a 20 per cent discount. There is no initiation or maintenance fee.

"We have spas that have and will exceed those minimum pricing thresholds," said Crabbe.

For instance, Hilton Short Hills, in New Jersey, has priced its Spa Club membership at $79 a month, which reflects a 40 per cent discount on the usual price of a massage. Crabbe said the programme at Short Hills, though just recently launched, is doing very well, with more than 150 members.

“We will encourage (locations) to be as generous as they can to attract the right volume,” said Crabbe.

Crabbe said The Spa Club programme also helps Hilton solve the spa industry’s age-old challenge of light midweek room and resource utilisation.

“We look forward to welcoming new members to Spa Club locations around the world,” said Crabbe. “We’re proud to be the first in the industry to offer a flexible, affordable programme in response to profound recent cultural interest towards healthier, more balanced living.”

Hilton also recently refreshed its eforea spa brand, allowing locations to have greater flexibility in their spa menus and adding in three new Journey Enhancements – mini treatments based on elements of ancient global healing techniques.

Spa Business first wrote about spa memberships as a trend back in 2009.
MORE NEWS
How spas can make the most out of Valentine's Day, according to Verena Lasvigne
“Valentine's Day should be a success both in terms of guest experience and securing success for your spa’s top and bottom line,” says Verena Lasvigne, industry figure, consultant and seasoned spa director.
Climate-neutral hotel with sea view spa to open in Sweden
Hotel operator Scandic Hotels has announced plans to create a climate-neutral hotel in the northern Swedish city of Sundsvall in 2024.
Wellness Tourism Association aligns with World Wellness Weekend to appoint new ambassadors
The Wellness Tourism Association (WTA), is celebrating its fourth anniversary by striking up a partnership with World Wellness Weekend (WWW) – a global wellness event created to help people adopt healthier lifestyles.
Four hours exercise a week can slow down development of Parkinson's
People with early-stage Parkinson’s can should use regular exercise in order to slow down the progression of the disease.
Patrizia Bortolin joins WFTA to champion wellness food tourism
The World Food Travel Association (WFTA) has named Preidlhof’s spa director and transformational wellness coach Patrizia Bortolin its global co-ambassador for wellness tourism.
The Massage Company's new training academy guarantees its graduates a job
Membership-based massage franchise The Massage Company (TMC) has launched a training academy to set up its own fully-certified, internationally-recognised training scheme.
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