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GWS reveals theme and new-look student challenge to Spa Business
By Katie Barnes 08 Mar 2016
Spa Business joined the GWS organisers in Kitzbühel, the location for this year’s summit Credit: Jack Emmerson www.jhse.co.uk
In recognition of its 10th anniversary, the Global Wellness Summit (GWS) theme for 2016 will be Back to the Future, senior VP and executive director Nancy Davis told Spa Business magazine.

The GWS is also using the milestone as an opportunity to re-imagine its annual student challenge as the Shark Tank of Wellness competition.

Davis said the Back to the Future theme is “about paying homage to the past and using it as a lens to the future."

She said: “We’re going to look back at those 10 years of the organisation and the industry, creating memories of past summits and inviting certain people back to be part of the conference.

“The summit has always been about looking ahead, so whenever we look back, we’re also going to look forward and ask what the next 10 years will look like.”

To mark the anniversary, Davis said the GWS will create a time capsule. Delegates will take part in a ‘thinking outside the box’ exercise and on the last day their industry thoughts and predictions will be sealed in a capsule to be opened in 10 years’ time.

The goal of the new Shark Tank of Wellness is to attract more students – not just those in the spa industry – and to embrace all facets of wellness. Students from all over the world studying disciplines as varied as architecture and technology will be invited to submit wellness innovations.

Three finalists will be invited to the summit to present their proposals to sponsors in a Shark Tank of Wellness competition. Based on the US TV series Shark Tank – known as Dragon’s Den internationally – students will pitch their ideas for a top prize of US$10,000 (€9,071, £7,022). They’ll be under the close scrutiny of sponsors who will play the role of the ‘sharks’ on the stage.

Confirmed sponsors so far include Four Seasons, ResortSuite and Klafs. The summit has worked closely with spa educator and Cornell professor Mary Tabacchi to set the criteria for the competition and ensure educational integrity.

Davis said: “We really wanted to create an interactive event that delegates will want to come to and be a part of.”

She added: “Last year’s summit in Mexico City was very urban and focused on art, culture and wellness. This year, it will be a more intimate experience looking at wellness in its most natural form: clean air, water, walking [between summit venues], kind people and family businesses.

“It’s a good metaphor for our Back to the Future theme – what Kitzbühel has here in terms of wellness is what people the world over are craving to create, so it’s a good model.”

Read the next issue of Spa Business (out in May) for more summit news from the co-chairs Franz Linser and Susan Harmsworth. Linser is an Austrian-based wellness consultant with more than 20 years experience; and Harmsworth is the founder of product and consultancy firm ESPA International, which has more than 350 spas in its portfolio.


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SpaSoft by Jonas Hospitality
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NEWS
GWS reveals theme and new-look student challenge to Spa Business
POSTED 08 Mar 2016 . BY Katie Barnes
Spa Business joined the GWS organisers in Kitzbühel, the location for this year’s summit Credit: Jack Emmerson www.jhse.co.uk
In recognition of its 10th anniversary, the Global Wellness Summit (GWS) theme for 2016 will be Back to the Future, senior VP and executive director Nancy Davis told Spa Business magazine.

The GWS is also using the milestone as an opportunity to re-imagine its annual student challenge as the Shark Tank of Wellness competition.

Davis said the Back to the Future theme is “about paying homage to the past and using it as a lens to the future."

She said: “We’re going to look back at those 10 years of the organisation and the industry, creating memories of past summits and inviting certain people back to be part of the conference.

“The summit has always been about looking ahead, so whenever we look back, we’re also going to look forward and ask what the next 10 years will look like.”

To mark the anniversary, Davis said the GWS will create a time capsule. Delegates will take part in a ‘thinking outside the box’ exercise and on the last day their industry thoughts and predictions will be sealed in a capsule to be opened in 10 years’ time.

The goal of the new Shark Tank of Wellness is to attract more students – not just those in the spa industry – and to embrace all facets of wellness. Students from all over the world studying disciplines as varied as architecture and technology will be invited to submit wellness innovations.

Three finalists will be invited to the summit to present their proposals to sponsors in a Shark Tank of Wellness competition. Based on the US TV series Shark Tank – known as Dragon’s Den internationally – students will pitch their ideas for a top prize of US$10,000 (€9,071, £7,022). They’ll be under the close scrutiny of sponsors who will play the role of the ‘sharks’ on the stage.

Confirmed sponsors so far include Four Seasons, ResortSuite and Klafs. The summit has worked closely with spa educator and Cornell professor Mary Tabacchi to set the criteria for the competition and ensure educational integrity.

Davis said: “We really wanted to create an interactive event that delegates will want to come to and be a part of.”

She added: “Last year’s summit in Mexico City was very urban and focused on art, culture and wellness. This year, it will be a more intimate experience looking at wellness in its most natural form: clean air, water, walking [between summit venues], kind people and family businesses.

“It’s a good metaphor for our Back to the Future theme – what Kitzbühel has here in terms of wellness is what people the world over are craving to create, so it’s a good model.”

Read the next issue of Spa Business (out in May) for more summit news from the co-chairs Franz Linser and Susan Harmsworth. Linser is an Austrian-based wellness consultant with more than 20 years experience; and Harmsworth is the founder of product and consultancy firm ESPA International, which has more than 350 spas in its portfolio.
RELATED STORIES
Kitzbühel to host GWS 2016 – ‘a kind of Wellness Davos’


The Global Wellness Summit will take place at KitzKongress, Kitzbühel in Tyrol, Austria, on October 17-19, 2016.
Global Wellness Summit announces 2016 dates


Susie Ellis, Global Wellness Summit chairman and CEO, has confirmed the dates for next year’s GWS in Tirol, Austria are October 17-19, 2016.
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New study uncovers hidden wellness market segments
A thought-provoking, US national probability study, The WELLSurvey™, has revealed that the majority of Americans now include several health and wellness practices in their everyday lives. They also view the concepts of 'wellness' and 'wellbeing' differently.
The Well appoints Ariella Willoughby as VP of operations to drive global growth
US integrative wellness brand The Well has named Ariella Willoughby as its new VP of operations, aiming to drive significant growth and operational success across its current and future locations worldwide.
Light Centre secures £1.6 million to launch 10 new wellbeing centres across London
Middleton Enterprises, a UK-based family investment office, has committed £1.6 million (US$2.1 million, €1.9 million) in funding to the Light Centre – a network of medical, therapeutic and wellbeing centres with four locations in London.
Rianna Riego joins Seed to Skin as director of global business development
Rianna Riego, a seasoned professional in the wellness and spa industry, has been appointed director of global business development at Seed to Skin Tuscany, a premier Italian botanical skincare and spa brand.
Rugby legend Jonny Wilkinson joins the speaker lineup at the HCM Summit to share insights into his journey to health and wellbeing
Rugby legend, Jonny Wilkinson has been announced as a keynote speaker for the HCM Summit on 24 October in London.
Woodland Spa to double footprint with £16m revamp, set to complete in August
The Woodland Spa, a premier UK day spa located in Burnley, Lancashire, is set to unveil the results of its £16 million (US$20.5 million, €18.9 million) transformation this August.
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