08-08 May 2024
Hotel Melià ,
Milano ,
Italy
|
10-12 May 2024
China Import & Export Fair Complex,
Guangzhou,
China
|
13-16 May 2024
Conrad Chia Laguna Sardinia ,
Italy
|
14 May 2024
JPMorgan Chase Headquarters,
New York City,
United States
|
18-22 May 2024
The Ravenala Attitude Hotel,
Mauritius
|
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais),
Wiesbaden,
Germany
|
30-30 May 2024
Four Seasons Hotel George V,
Paris,
France
|
30 May - 02 Jun 2024
Rimini Exhibition Center,
Rimini,
Italy
|
|
|
|
Virtual fitness boosts member retention, says research |
|
By Deven Pamben 31 May 2017 |
The research found that clubs offering virtual fitness in 2014 was 900, compared to 1,400 in 2016
|
Gyms and health clubs that offer virtual fitness can significantly drive higher levels of member engagement and retention, according to research by Wexer Virtual.
A study of 1,400 members - 878 virtual and 522 non-virtual users - found that 52.2 per cent of virtual users (458) visit the gym at least three times a week. They also stay longer, with 21 per cent of virtual users (184) having been a member of their current gym for longer than one year, compared to only 15 per cent of non-virtual users (78).
While six out of 10 members said their decision to join the gym was influenced by the number of group exercise classes available, four of those specifically named the availability of virtual classes as an influencing factor in their decision to join.
Wexer said the findings show that offering virtual fitness classes directly correlates with higher levels of customer acquisition, engagement and retention.
The number of clubs offering virtual fitness in 2014 was 900, compared to 1,400 in 2016.
The research also found that the average virtual class size has also more than doubled over the past three years. In 2016, around 55 per cent of timetabled virtual classes had more than seven participants, compared to just 5 per cent in 2014.
Cardio HIIT remains the most popular category of virtual class, chosen by 67 per cent of users (compared to 56 per cent in 2014).
Paul Bowman, Wexer chief executive officer, said: “The fitness industry is ever-evolving, but one thing remains unchanged: for the majority of operators, member retention is still one of the key business challenges.
“This new study provides compelling evidence that virtual fitness boosts retention, driving more regular visits to the gym and extending the longevity of membership. It’s further proof of the huge value virtual fitness can bring to a fitness operation.”
|
|
News |
1 to 12 of 8708 news stories |
|
|
03 May 2024
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a Fairmont Hotels & Resorts property after a significant restoration and redevelopment project. The project, initially unveiled in 2022 by ... More
|
|
|
|
03 May 2024
High-end five-star hotel company Kempinski Hotels is making its mark in Vietnam with a luxury waterfront property overlooking the Saigon River. Set to open by 2026, Kempinski Saigon River – designed by Kengo Kuma & ... More
|
|
|
|
01 May 2024
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia. Launching in 2026, Trojena is a ... More
|
|
|
|
27 Apr 2024
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results. Owned by former BBC Dragon’s Den investor, ... More
|
|
|
|
25 Apr 2024
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February. Designed to offer guests a holistic ... More
|
|
|
|
24 Apr 2024
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022. This data stems from ... More
|
|
|
|
24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new research. Researchers found that even a simple daily reminder encouraged people to move ... More
|
|
|
|
24 Apr 2024
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant Hudson Valley and founded in 1869, Mohonk is a historic Victorian ... More
|
|
|
|
23 Apr 2024
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection. Situated in the historic Higashiyama district, the 81-key hotel is ... More
|
|
|
|
23 Apr 2024
The UAE’s first-ever Dior Spa has officially launched at The Lana, Dubai – the Dorchester Collection’s debut property in the Middle East. Bathed in natural daylight on the hotel’s 29th floor, Dior Spa The Lana ... More
|
|
|
|
22 Apr 2024
The Sacred River Spa at Four Seasons Resort Bali at Sayan will reopen later this year with an all-new design plus enhanced treatments and experiences inspired by its river valley home. Nestled amid rich tropical ... More
|
|
|
|
18 Apr 2024
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion. According to the organisation's recent report – called The Global Wellness Economy: United States – the ... More
|
|
|
|
|
|